Split testing is often considered an essential component of assessing online marketing efforts
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise the risk is very high that the results will be misleading or false. That said, there are a few split testing methods that can give insights into your Google Shopping efforts.
This white paper from Smarter Ecommerce will help you learn:
- Which types of split testing are there for Google Shopping?
- What are the advantages and disadvantages of each test?
- How can I be sure that my split test will give valid, meaningful results?
- Which tests provide reliable, objective conclusions?
Sponsored by Smarter Ecommerce
Since the dawn of PPC automation, we have built and continuously advanced a powerful platform, a modus operandi that enables us to empower you. Our products and services are intimately tied to Google AdWords, which allows us to react instantly and effectively to every change Google makes. Cloud-based, highly scalable, rapidly adaptable, powerfully granular — we are uniquely qualified to quickly develop and deploy new innovations, whether highly complex or lightweight tools.