The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Revenue is the lifeblood of all organizations and nowadays marketing & sales lead this charge. But with the rise in data, technology, and digital interactions, there has been a major skill gap across go-to-market teams.

Luckily, operations roles, experts, and technologies fill this gap by continuously growing and evolving to deliver the strategic growth the C-suite has come to expect. This transformation has created the potential for an entirely new model called Revenue Ops.

Download this white paper from Radius to learn more about Revenue Ops and the new paradigm where ops is the linchpin for scalable growth.

Sponsored by Radius

Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the real-time Radius Business Graph℠, which tracks 50 billion external signals on over 20 million US companies, Radius uses advanced algorithms to unleash the true value of customer relationship management and marketing automation systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share, and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit