Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates

Does it pay off to invest in a podcast marketing campaign?

Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.
This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze the effectiveness of their podcast and other multichannel marketing campaigns.

Sponsored by Claritas
Claritas gives marketers a complete understanding of the American consumer. With over 10,000 highly predictive demographic and behavioral indicators and the most comprehensive multicultural data available today, Claritas allows you to identify better prospects, target them more precisely and improve your ROI.