News Archives
11 lifecycle automation strategies for retailers
Unlock the power of timely, personalized content to nurture customers toward purchase. This ebook offers 11 game-changing strategies designed to help you captivate customers through their preferred channels, transforming casual browsers into loyal buyers. Discover how to:
The definitive guide for writing and designing emails that convert
A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But … Read more
Getting started with data storytelling
In a world oversaturated with content, connecting with your audience requires fine-tuning your messaging strategy. In Marigold’s latest guide, dive into the world of data storytelling – where we explain how to transform dry statistics and complex ideas into powerful … Read more
5 red flags to look for in email marketing platforms
Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing Platform, to gauge how your martech stack is … Read more
Build or buy: Choose your own CDP adventure
Unlock the potential of personalized customer experiences with Customer.io’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of customer data platforms (CDPs) and learn how they can transform your data into actionable insights. A CDP aggregates customer data … Read more
Lifecycle marketing for product-led growth
Discover the winning combination of product-led growth and lifecycle marketing in this comprehensive ebook. In today’s competitive landscape, immediate value delivery is key to success. Learn how to consistently showcase your product’s value over the long term with insights from … Read more
Gen AI powers content marketing advantage for early adopters
A new report from Deloitte Digital provides an inside look at how leading companies are collaborating with generative AI to transform content marketing. Key findings include: Learn more about how generative AI is fueling a content marketing revolution. Download the … Read more
The content marketer’s funnel
Your recipe for success includes: The concept of the Content Marketer’s Funnel is reminiscent of a sales funnel. It provides businesses with a structured yet flexible framework to create content that seamlessly guides buyers through their journey, from the initial … Read more
Content matters: MarTech trends report
An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Find out what else your peers told us and why Robert Rose of … Read more
Experience the future of analytics with GA-4: Google’s latest release
Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper … Read more
