Omnichannel Marketing Excellence

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars.
Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their own omnichannel marketing maturity and as a practical guide to improving their capabilities.
The research also looks at the growing role of customer data platforms (CDPs).
The four key pillars covered in the report are:
  • Outbound marketing and media optimization
  • Inbound marketing and optimization
  • Owned media optimization
  • Cross-channel orchestration

Sponsored by Upland BlueVenn
BlueVenn is a Customer Data Platform offering customer analytics, real-time marketing and customer journey automation. The BlueVenn Marketing Hub is the only customer-centric marketing automation solution that provides marketers with all the analytics, predictive insights and omnichannel marketing automation capabilities they need. Powered by its CDP, it works to create a real-time single customer view of every customer touchpoint to help businesses undertake an omnichannel transformation. BlueVenn sits at the heart of Upland’s Customer Experience Management product portfolio.