Multi-Channel Marketing – Maximizing Program Engagement and ROI

Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers.
Are you using the optimal mix of marketing channels?
Most marketers rely on more than one channel to achieve the best possible results from their campaigns. However, new research from PFL and Demand Metric reveals that marketers are not consistently using the most effective channels and multichannel strategies.
PFL partnered with Demand Metric to uncover the most effective multichannel marketing strategies and share these insights and benchmarks with you so you can maximize your ROI.
What’s inside:
  • The top 3 most effective channels for reaching your target audience.
  • The top 5 multichannel campaign ROI success factors in 2019.
  • The top 4 channels and cadences for influencing the C-Suite.
  • Direct mail strategies that significantly improve multichannel campaign ROI, with an 80 percent increase in those reporting good or very good ROI.

Sponsored by PFL
PFL is a leading provider of Tactile Marketing Automation solutions that help brands rise above the digital noise and be heard. With over 12,000 active customers, PFL provides sales enablement and marketing auto- mation solutions, as well as printing, mailing and fulfillment services, that accelerate productivity and drive business forward.