Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping off point. However, by driving interest prior to the event and ensuring quick follow-up post event, organizations can still realize massive ROI from virtual events.
You’ll learn:
- How Marketers can boost pre- and post-event conversations by leveraging an Intelligent Virtual Assistant
- Tips for maximizing the planning phase of virtual event execution
- How to balance personality and technology in your outreach plan
Sponsored by Conversica
Conversica is a high-growth technology company that provides a cloud-based artificial intelligence platform for engaging inbound leads in the sales process. Through natural, two-way email conversations, the company's automated sales assistant automatically engages, qualifies and follows up with leads to convert them into sales opportunities, freeing up salespeople to focus on closing new business.