Marigold’s 2024 Global Consumer Trends Index

The latest consumer insights into marketing channels, messaging engagement, brand loyalty, data privacy & more.

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. 

This year’s report includes more data for age generations, as well as new insights into key areas like purchase drivers, messaging engagement, data privacy and zero-party data acquisition. 

Download Marigold’s 2024 Global Consumer Trends Index, and discover:

  • Which factors consumers deem more important than price when making a purchase decision
  • How to leverage your messaging to drive both engagement and loyalty
  • Which types of brand interactions consumers consider to be creepy, and which they consider to be cool 
  • The factors that make a consumer more likely to complete a survey

Sponsored by Marigold
Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.