How to Measure Influencer Performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. Budgets are more available. Work is more consistent. Brands and influencers operate with less transactional mentality and more focus on deepening relationships. However, measurement is still the head-scratcher.
This Fohr Guide will provide you with:

  • Tips on defining and showcasing success
  • Goal-setting framework
  • Data from over 20,000 accounts to showcase engagement, reach, and impressions by nano, micro, mid-tier, and macro

Sponsored by Fohr
We are Fohr: an influencer marketing solution. We were the first in the industry, now we’re redefining it. We've built a self-serve platform that allows you to run the best influencer marketing campaigns imaginable. We also run managed campaigns. End to end, from start to finish, initial idea to final report.