How to Measure Influencer Performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. Budgets are more available. Work is more consistent. Brands and influencers operate with less transactional mentality and more focus on deepening relationships. However, measurement is still the head-scratcher.
This Fohr Guide will provide you with:

  • Tips on defining and showcasing success
  • Goal-setting framework
  • Data from over 20,000 accounts to showcase engagement, reach, and impressions by nano, micro, mid-tier, and macro

Sponsored by Fohr
As the first influencer marketing platform in the world, we’ve been building better ways to work with influencers since 2013. We do two things: 1. Run best-in-class campaigns for some of the biggest brands in the world; 2. Combine technology and data as a self-serve platform for brands to run their best influencer marketing campaigns imaginable.

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