Develop a perfect customer loyalty program for your e-commerce business
It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why?
This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to focus on acquisition. Next, we’ll break down the tool that makes mass scale personalization possible, the Single Customer View. Finally, we’ll go through strategies for fostering customer loyalty through omni-channel communication.
What are some of the highlights?
- Why fostering customer loyalty was so difficult until recently
- How a Single Customer View makes retention more possible than ever before
- A guide to omni-channel communication with actionable strategies to try
- A list of key, takeaways for Heads of CRM and CMOs
Sponsored by Exponea
Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel.