The Complete Content Development Guide

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How to find target audiences, as well as build, optimize and amplify content across the web

A comprehensive content marketing plan can increase your brand’s online visibility and authority. By understanding audience needs, developing meaningful content, and promoting through organic and paid channels, marketers can build relationships and amplify reach across the web that can drive sales.

 

What You’ll Learn…

IIn this report, ZOG Digital will examine what marketers can do to develop valuable content that speaks to their audience including:

 

  • How to increase exposure and customer engagement with content marketing
  • How to construct a data-driven content marketing plan
  • How to connect with your target audience and find new customers using data insights
  • Different ways to create engaging content
  • Leveraging optimization and paid media to get found online
  • How to track results and improve content performance

 

 

Sponsored by Zog Digital

ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development.

Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.