7 Things to Know Before You Go Live
The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency.
However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both aware of common agile marketing challenges and how to overcome them.
What you’ll learn:
- How technology friction is preventing innovation
- The development risks and repercussions stopping innovation
- How to address scalability
- 7 Steps to a successful website launch
Sponsored by Pantheon
Pantheon is the leading WebOps platform that delivers results. We’re building the world’s best WebOps (Website Operations) Platform — one that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. With Pantheon, marketers and developers deliver results by iterating quickly, learning, and experimenting with their websites in the same way they do with virtually every other tool in their martech and development stacks.