A Guide to Building Customer-Centric Loyalty Programs: 16 Actionable Strategies

Connect with customers on a deeper level with a customer-centric loyalty strategy

‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty?
In this white paper, Comarch presents 16 actionable strategies that brands can implement to connect with their customers at a deeper level by enhancing their company culture, loyalty strategy, and loyalty program.

Sponsored by Comarch
Comarch is a global provider of technologically advanced software designed to help enterprises improve their business efficiency, reduce operational costs, and build strong relationships with all of their partners and clients. Comarch has made its name by working with some of the most renowned brands and organizations in the world, including various airline holding companies, telecoms, financial institutions, retailers, and many others. Comarch’s clients include JetBlue Airways, Heathrow Airport, BP, Carrefour, Heineken, Goodyear, Pepsi, and Vodafone.