A Demand Generation Marketer’s Guide To Account-Based Marketing Success

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.

In this ebook, Everstring takes you through:
• The foundation of Account-Based Marketing
• Why ABM has become so popular
• How to select your target accounts
• How to build a data-backed ABM strategy
• How to implement an ABM strategy

Sponsored by Everstring
EverString helps B2B sales, marketing, and operations teams build pipeline, prioritize prospects, and streamline operations. EverString’s marketing and sales intelligence software puts the power of artificial intelligence (AI), applied data science, and the most reliable data directly into the hands of marketing, sales and operations teams. With EverString, users are able to quickly expand and prioritize their pipeline, gain insight into relevant prospects, and directly access data with the highest accuracy and coverage. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar.