8 Experts on How to Measure People-Based Marketing Impact

Get best practices for embracing a people-based approach.

For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touchpoints and devices.

Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people. People-based marketing is the ability to identify customers and prospects across channels and devices so you can deliver more relevant — and effective — messages.

But if you want to deliver on a people-based marketing strategy, you must use people-based measurement. People-based measurement helps companies shift from a brand-centric, top-down approach to a customer-centric, data-driven approach. It unites the unique profiles of your customers and prospects with tactical marketing performance, so you can optimize marketing and advertising performance by audience segment.

Download this white paper from Visual IQ to get a wealth of advice from eight experts on why the need for people-based measurement is so great and what they would recommend for marketers who want to embrace it.

Sponsored by Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.