QR codes have transformed the everyday consumer experience and are now at the forefront of app marketing. From print to in-store displays to television — QR codes are everywhere. This paper will set you on a path to QR code success for any app in any category from Finance to Healthcare and more. Learn how to create QR codes to get more app installs, app re-engagement and new customer insights.
What’s inside:
- Learn how other leading companies are using QR codes strategically
- Find out why density, design and other variables impact the ability to scan
- Learn how the same QR code can open your app or fallback to the right app store
- Discover how to track scans separately from clicks and append tags for analytics
- Learn how to create QR codes for third-party apps (e.g. MyChart, HealtheLife and FollowMyHealth)
Sponsored by URLgenius
URLgenius is the leading platform and provider of enterprise QR app marketing solutions. Trusted by leading luxury, financial, and consumer brands around the world, URLgenius can help you create seamless QR code and app linking experiences that optimize conversion, engagement, and revenue, without compromising your customer data.