Nothing Is Wrong With Your ABM Strategy, But Your Execution is Failing

Date: Oct 26, 2021 1:00 EDT (10:00PDT)

Drew Neisser, Founder, Renegade + CMO Huddles
Jon Russo, CMO & Founder, B2B Fusion
Sonny Dasgupta, Head of Product Marketing, Conversica
James B. Stanton, Vice President of Marketing, Empyrean Benefit Solutions

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.

Join this October 26th webinar to learn the findings of new research from Renegade and Conversica and explore practical tips for executing lead outreach like a champ.


  • Where Marketers and Salespeople fall behind on scaling their ABM
  • Why status quo lets opportunities go unnoticed, unengaged, and underworked
  • How to squeeze all the value out of your ABM by adding Conversational AI

 Watch now 

Sponsored by Conversica

Conversica is a high-growth technology company that provides a cloud-based artificial intelligence platform for engaging inbound leads in the sales process. Through natural, two-way email conversations, the company's automated sales assistant automatically engages, qualifies and follows up with leads to convert them into sales opportunities, freeing up salespeople to focus on closing new business.

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