Identity Resolution: Secrets to Success

Date: May 9, 2019 1:00 EDT (10:00PDT)

Speakers:
David Dague, Chief Marketing Officer, Infutor Data Solutions
Joe Doran, EVP, Chief Identity Officer, Signal

Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide in-the-moment, personalized experiences.

Join Infutor Data Solutions and Signal for a fireside discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey including:

  • Why both inbound and outbound engagements need to occur in-the-moment to maximize conversions
  • How identity resolution plays a key foundational role in enabling the most relevant, contextual consumer experience
  • How in-the-moment onboarding plays a critical role in driving successful consumer engagements

Speakers:

David Dague, Chief Marketing Officer, Infutor Data Solutions
A 25-year veteran of the Information Services and Analytics industry, Dave brings significant expertise in cross-channel consumer identification, verification and marketing solutions to the advertising, financial services, retail, telecommunications and other industries. Previously, Dave served as CMO for Gravy Analytics, a Gannett-backed mobile, location-based behavioral insights company.

Joe Doran, EVP, Chief Identity Officer, Signal
Joe spearheads sales and solutions efforts at Signal, a Chicago-based SaaS provider of data onboarding and real-time identity resolution. With 20 years of experience at companies including General Mills, Microsoft, Media6Degrees (now Dstillery) and Rallyverse, Joe has significant experience across a range of sectors including marketing technology/SaaS, display/search advertising, consumer internet services and consumer packaged goods.

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Sponsored by Infutor

Infutor's mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers' data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit www.infutor.com.