Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EST (10:00PST)

Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms in your martech stack. Unfortunately, this may mean that you have outgrown the free version of Google Analytics.

In this webinar, we’ll examine what’s involved with moving to Google Analytics (GA) 360, including what you need to keep in mind when considering, purchasing and implementing the analytics platform. Our experts will discuss how GA 360 can improve your overall martech stack along with why its integration with other platforms can lead to significant efficiencies within your overall marketing efforts.

Attend this webinar and learn how to:

  • Determine if GA 360 is right for your business
  • Improve targeting and ROI with GA 360
  • Implement and integrate GA 360 with other platforms
  • Find the right sales partner and negotiate your agreement
  • Make the transition to GA 360 with success


Michael Loban, CMO, InfoTrust
Michael is the CMO of InfoTrust, and an adjunct instructor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. He has been featured in various publications, including AdWeek, and is a frequent speaker at digital analytics industry events around the world.

Andy Gibson, Head of Vertical, InfoTrust
Andy Gibson is the Head of Vertical at InfoTrust. In addition to leading digital analytics trainings for some of the largest brands and companies in the world, he is also passing on his expertise to the next generation of marketers as an adjunct professor at the University of Cincinnati on the subjects of digital marketing and analytics.

Sponsored by InfoTrust
InfoTrust is a digital analytics consulting and technology company. We are Google Analytics 360 Authorized Resellers (since 2013) and Certified Partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. We are also Certified Google Marketing Platform Partners. This combination of certifications and deep experience in digital analytics - from strategy and implementation to validation and optimization - positions InfoTrust as a trusted global advisor. InfoTrust primarily serves the eCommerce, News and Media, and CPG industries and has offices located across the world.

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