Building a Business Case for a Customer Data Platform
Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … Read more
How to Create Amazing Infographics
In this whitepaper CopyPress segments the infographic process into three groups: The business team The graphic design team The audience who consumes the infographic None of these people approach infographics in the same way, which can lead to miscommunication and potentially a … Read more
How Marketers Can Create a Smooth Customer Experience in 2020
We operate in a world where customer expectations for brands are high. Customers want consistent messaging, information, and service when they interact with a brand. They may not know, and certainly don’t care, if they’re receiving information from a marketing … Read more
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected. … Read more
Building Customer Engagement:
Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, Dyspatch explores the causes of those challenges, as well as provides actionable suggestions for resolving them.
The Market Research Cloud Explained
Most businesses utilize siloed cloud services for sales, marketing or other departments. The Market Research Cloud combines quantitative and qualitative methodologies, a one-of-kind progressive profiling system that keeps your customer data current, and a partner ecosystem that bridges dozens of … Read more
The State of Local Marketing in Manufacturing
The State of Local Marketing Report in Manufacturing reveals how local marketing programs help brands and dealers obtain results that they couldn’t achieve on their own. We help manufacturing brands understand their current local marketing competency, and how they can … Read more
How to Choose the Best Marketing Analytics Software in 2020
This free guide from Adversity will provide you with all the information you need to select the best marketing analytics software for your business. Here’s a rundown of the key topics covered in this guide: Why you need marketing analytics in … Read more
Determining the Right Influencer for Your Campaign
While many industry experts consider influencer marketing the next natural evolution from traditional outreach and link-building strategies, influencer marketing is actually closely related to word-of-mouth promotions. This white paper from CopyPress explores: What influencer marketing is Knowing your three types … Read more
The Impact of Artificial Intelligence in Marketing
Read to understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all. What is AI in marketing? What impact would … Read more