Determining the Right Influencer for Your Campaign

While many industry experts consider influencer marketing the next natural evolution from traditional outreach and link-building strategies, influencer marketing is actually closely related to word-of-mouth promotions.

This white paper from CopyPress explores:

  • What influencer marketing is
  • Knowing your three types of influencers
  • Choosing the right size of influencers
  • Step-by-step approach to gauging influencers
  • When to drop an influencer

Sponsored by CopyPress
Creating things is our passion at CopyPress. Since 2009, we’ve fed that passion by building software, products, and services that help creatives and advertisers do the same. We built a Community where writers, designers, and developers can create their own micro-businesses centered around their passion. Then we designed ways for these creatives to connect with advertisers in order to create campaigns centered on beautiful, compelling content. Our ability to connect our large community of trained creatives with clients ranging from start-ups and small business to international corporations and Fortune 500 companies lets us continue to do what we love: build tools that enable both creatives and advertisers to scale, promote, and most importantly, create.