Why software playes a critical role in marketing analytics
This free guide from Adversity will provide you with all the information you need to select the best marketing analytics software for your business. Here’s a rundown of the key topics covered in this guide:
- Why you need marketing analytics in the first place.
- How to free up time and resources with a marketing analytics platform.
- The problems marketing analytics software can help you solve.
- Key considerations for selecting a marketing analytics tool.
- The seven questions you must ask when evaluating marketing analytics software packages.
Sponsored by Adverity
Adverity is an intelligent marketing data analytics platform, specialized in enabling data-driven marketers to demonstrate value faster and easier. With the help of powerful data visualizations and augmented analytics, this vendor-agnostic, end-to-end platform reveals tangible business impact of marketing activities, speeds up decision making, and uncovers real-time opportunities to fuel growth. Founded in 2014, Adverity powers the marketing intelligence of over 220 world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, and Forbes. This fast-growing company is headquartered in Vienna, and has offices in Frankfurt, London and New York.