Resource Library: White Papers

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The ultimate social media intelligence kit: case studies for every industry

With over 3.78 billion users, social media became a treasure trove of insights for every brand. In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. … read more »


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Visual analytics use cases to borrow in 2022

A significant amount of visual content is left unexplored by businesses willing to leverage social media to know their customers better. According to recent research, brands miss up to 80% mentions, if you don’t monitor visual content. In this eBook, … read more »


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The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform

There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … read more »


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Identity Resolution: Connecting the Dots and Understanding Your Customer

Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … read more »


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How Creative Teams Are Staying Productive in the Hybrid World

Every time you need to think about how to do a job rather than what you’re trying to achieve, there’s a cognitive price. During the COVID-19 pandemic, we’ve gotten better at remote work. But as companies look to make hybrid … read more »


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Mastering the Art of B2B Social Media

75% of B2B buyers consult social media before making purchasing decisions. Today more than ever, social media has become the B2B Marketers tool of choice for generating awareness, driving demand and communicating with their audiences. Its ability to impact the … read more »


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How to Build Long-Lasting Relationships with Zero-Party Data

It’s never been easier for customers to change to a new product—or harder and more expensive for brands to acquire new customers. And the upcoming loss of third-party cookies means that many tried-and-true tactics for customer acquisition won’t work for … read more »


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The State of B2B Social Media Marketing

To understand the true value of social media for today’s B2B organizations, Oktopost talked to CMOs at a wide range of companies across the globe. The results of Oktopost’s survey shines a light into the state of B2B social media marketing today, … read more »


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Identity Marketing for Dummies

In today’s business environment, cutting through the noise is more challenging than ever. Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity. Hundreds of leading brands use identity marketing … read more »


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CMO Report: The Quest for Consumer Trust

Marketers see first- and zero-party data as critical to driving closer relationships with their customers. For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, … read more »