Resource Library: White Papers

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Referral Success in the Sport & Fitness Sector

Sport, perhaps more than any other sector, has the power to bring people together for a shared interest. This is even more true now, given marketing has evolved towards building deeper and more personal connections with customers. Making referral marketing … read more »


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How to Build Brand Authenticity Using Customer Generated Content

For brand marketers, the key to digital success is to harness the power of customer generated content to build trust and capture the final sale. This whitepaper explains how brands can better leverage customer generated content, social media posts from … read more »


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Lead Nurturing Trends: Benchmarks from the Agency Perspective

Lead nurturing gives you the power to target your leads with exactly the right message at exactly the right time – for your agency and your clients. Complete the form to get your copy of the “How Marketing Automation Helps … read more »


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Data-Driven Marketing: Let Your Data Take the Wheel

Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … read more »


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The Future of Search: Capturing the Hearts and Minds of Generation Z

The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … read more »


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Top 10 Must-Haves for Marketing Automation

Check out this guide so you’ll make a smart choice when selecting a marketing automation vendor. Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges … read more »


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3 Things Every CMO Should Know About The Creative Production Process

CMO’s – There’s a huge opportunity in your organization to accelerate your creative projects, and it’s hiding in plain sight – your creative content production, review, and approval processes. Download this white paper from Ziflow and learn more about: The … read more »


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Customer Loyalty in E-Commerce

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why? This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to … read more »


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Omnichannel eBook: Stop Advertising To Your Customers

What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … read more »


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Getting Started with Mobile Attribution

With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile … read more »