Resource Library: White Papers

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Gartner Magic Quadrant for Digital Experience Platforms

The report evaluates 16 vendors across different categories such as cloud, content management, personalization and multi-channel support. We believe it enables you to zero in on the DXP solution that is right for your business. Download the report to receive: … read more »


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Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide

Customer Data Platforms (CDPs) promise to provide invaluable audience insights, yet too often marketers struggle to translate data into concrete action with meaningful business outcomes. And with a plethora of CDPs on the market, navigating the options can be overwhelming. … read more »


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The Complete Guide to Web Core Vitals

Core Web Vitals are at the top of almost every SEO’s agenda in 2021. But with May’s Page Experience algorithm update edging ever-closer, are you, your SEO team, and your business ready? Download DeepCrawl’s Complete Guide to Core Web Vitals, … read more »


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The New Era of Automation in SEO

Automation has become something of a buzzword in recent years. And SEO is no stranger to the questionable promises that the high priests of automation claim to offer. Today, however, things are changing. Automation now has the potential to genuinely … read more »


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Nielsen Annual Marketing Report: Era of Adaptation

As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. … read more »


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Global Social Media Advertising Trends Among Retailers in 2021

Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … read more »


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2020 Hispanic Market Report

In this white paper, you’ll get actionable insights on the overall U.S. Hispanic market. Know more about the spending habits, media and tech behaviors of the Hispanic market, and how they differ from their non-Hispanic neighbors. Get the marketing insights … read more »


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Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance

How do you define success in streaming & podcasting, and does it differ industry-by-industry? In Claritas’ new eBook, co-authored with Entercom, you’ll find tactical strategies for campaign goal setting, measurement methodologies, and optimization. In addition, benchmarks are shared across key industries to … read more »


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Ten Tips for Acquisition Email Success

In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. You’ll be provided with tips to seamlessly integrate acquisition … read more »


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Advertising in the Age of Privacy: iOS 14 & Beyond

The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … read more »