Resource Library: White Papers

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10 AdWords Copywriting Hacks for SMBs

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. … read more »


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The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


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How to Utilize a White Label Social Media Program To Increase Profits

Your client’s social media assets need managing, but how do you add that service to your business? You could add people and resources, increasing your costs. Or you could try a white label social media marketing program and increase your … read more »


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Mobile Moments Transform Commerce And Service Experiences

“Mobile Moments Transform Commerce And Service Experiences” gives you the framework to create, deliver and scale mobile moments that benefit your brand. Download the complete Forrester May 2017 report to learn how to: Grow brand loyalty by reaching customers at … read more »


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2017 Email Marketing Industry Report: What’s Driving Today’s Marketers

Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. This report from Emma asks: What do marketers care about? What are their biggest … read more »


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The Next Generation of Search: Voice

This white paper covers seoClarity’s research and insights into the essentials of Voice Search that marketers need to know to prepare. Using seoClarity’s proprietary search landscape data, a set of billions of data points (Research Grid) and shared experiences supporting … read more »


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The App Marketer’s Guide to Facebook User Acquisition

Facebook is a leading platform for driving installs to your app, with vast targeting options and native ad formats fitting whatever unique goals you might bring to the table. However, app marketers shouldn’t expect to hit the ground running; utilizing … read more »


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Driving Webinar Registration Best Practices Guide

Boosting webinar registration and webinar attendance rates is a major struggle for most companies. While hosting webinars is a powerful tool for communicating with customers, prospects, and employees across multiple time zones and geographies, running a webinar is only as … read more »


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The Art of Becoming a Great Webinar Presenter

When you’re not used to public speaking, an hour can feel like an eternity. As the minutes stretch on, you worry about the worst-case scenarios. What if you make a fool of yourself? What if the audience isn’t engaged? What … read more »


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An Introduction: Performance Marketing for Your Business

Performance marketing can provide maximum advertising power without draining your advertising budget. This introduction to performance marketing from TUNE covers the following topics: Basic concepts of performance marketing programs An introduction to affiliate offers Understanding publishers