Resource Library: White Papers

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The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … read more »


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A Guide to Outsourcing SEO

Search Engine Optimization, or SEO, has become much more mainstream in recent years. Many businesses have discovered the importance of their online presence and want to improve it. But just because SEO is popular doesn’t mean just anyone can do … read more »


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The Path to Effective Keyword Targeting in Google Shopping

In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … read more »


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Competitive Analysis Template Pack

In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis … read more »


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Great Marketing Minds on Voice

“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … read more »


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What Customers Expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍ Especially when it comes to big purchase decisions like … read more »


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Mission Possible: Quality Content Marketing

Content pollution is real. We’re producing more than ever, but quality of content marketing has slipped. Are you part of the problem? In this issue of Agency Perspectives from SharpSpring, you’ll learn: How to develop content your target audience actually … read more »


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Are You Wasting Money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. How can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step … read more »


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Finding Success With Attribution and Call Tracking

Consumers interact with brands and products online and off; through social media and email campaigns; by bouncing in and out of landing pages; with phone calls, mobile apps, and any number of other channels. It’s a lot to track and … read more »


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Infographic: CDP vs. DMP

The CDP v. DMP debate rages on – but are you clear on the differences between the two? This infographic from Boxever spells out all you need to know. What they are. Similarities and differences. And when you might need … read more »