Resource Library: White Papers

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Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more »


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2017 Webinar Benchmarks Report

Webinars can be a marketers best tool to engage audiences and communicate information to customers, prospects, or other relevant markets. Marketers use webinars to drive leads, generate pipeline, and nurture prospects through the every stage of the buying cycle. But … read more »


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Buyer’s Guide: Marketing Automation Platforms

The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others … read more »


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Forbes Insight: Data-Driven Marketing – Push Forward or Fall Behind

In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more »


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Technology That Enables Great Storytelling

In today’s world, consumers are always connected, relying on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer … read more »


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The Monsters of Paid Search

Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … read more »


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The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … read more »


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Three Ways You’re Wasting Money on Your Marketing Automation

As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform. Over … read more »


whitepaper

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … read more »


whitepaper

The Definitive Guide to Marketing Automation

What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it … read more »