Resource Library: White Papers

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How Amazon Dominates the Competitive Search Landscape

This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … read more »


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From Finger to Foot Traffic

According to an Adlucent survey, 70% of shoppers are multi-channel consumers—purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer? Just in time for the holidays, take a look Adlucent’s latest white … read more »


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How to Launch a Successful Refer-a-Friend Program

Launching a successful referral progamm is not as easy as it first sounds. This is a practical guide to help you think through everything that you need to in order to launch a referral program. It includes pragmatic advice on: … read more »


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Selling to the Information-Driven Business

When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.” Well, that complicates things. B2B marketing and sales teams … read more »


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Elevate Your B2B Marketing: A Guide to Intelligent ABM

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing /at scale. But what is it? And why is it driving so much conversation? This white paper from Salesforce … read more »


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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams … read more »


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Split Testing with Google Shopping

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, … read more »


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CMOs at the Wheel: How are they driving the modern marketing organization

For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … read more »


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6 Sales Content Benchmarks Every Business Needs

It’s no secret that content – from case studies to pitch decks – fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually … read more »


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Build a Campaign Supernova: The Next Generation of Campaigns

Face the facts, customers are tired of being treated like a number. They want relevant and timely offers and communications that make sense for them, based on where they are on their unique journey with your brand. Yet businesses continue … read more »