Resource Library: White Papers

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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »


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Referral Success for Luxury Brands

Fashion and beauty are common topics of conversation among peers, both offline and online. Indeed, according to our research they are two of the most referable sectors. Consumers are both highly likely to share new brands in these sectors, and … read more »


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Decisioning: marketing’s game‑changer

What is Decisioning? Decisioning – or decision management – is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time. … read more »


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Do More With Lead Management

Congrats, your team captured a new lead. Now what? To effectively guide prospects through the buying cycle, proper scoring and nurturing tactics are critical. Explore this Lead Management Spark Series edition and help bring indecisive buyers closer to a decision. … read more »


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How Voice Search Changes Everything

Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind. Download and discover: What the big … read more »


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The Five Steps for Defeating Digital Goliaths

Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand … read more »


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2019 Digital Trends

The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. The research looks … read more »


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Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more »


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3 Steps to Signing More Clients

You can break down agency growth into three different steps – getting found, getting the meeting, and getting the business. And with the right tools and strategies, it can actually be pretty easy. In this issue of Agency Perspectives, you … read more »


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The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … read more »