Resource Library: White Papers

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7 Easy Ways to Multiply Your Conversions

So how can marketers meet this high demand for super-personalized communications? The answer lies in dynamic content. In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic … read more »


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The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers

Sysomos put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships. Find the Right Influencers: Identify and build … read more »


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The Marketer’s Big Book of Call Tracking Success Stories

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web … read more »


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Digital Advertising in Russia

Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … read more »


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The Top 4 Efficiencies Gained in Sourcing, Hiring, and Managing Agencies in the Digital Era

The traditional agency search can take weeks, if not months, while burdening in-house resources with extra responsibilities. Further, lengthy agency searches impact time-to-market which can stall campaign ROI. Once, the agency is retained, day-to-day management of activities and results can … read more »


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Accelerate the Delivery of Digital Experiences: The Case for Decoupled CMS

With the increase of distribution channels, companies now face the challenge of delivering consistent digital experiences across multiple devices, including desktop, mobile, smartwatches, kiosks, cars and more. Further complicating this challenge is the need to not only deliver experiences across … read more »


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5 Ways to Deliver a Stronger Digital Experience For Your Brand

Marketers and publishers know that creating an engaging and personalized digital experience is both a strategic priority and a challenge. Luckily, using a combination of best practices and integrating a platform designed to accelerate the development and delivery of digital … read more »


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Agency Guide: Turn your social platform into a profit engine

With the rapidly growing social media market, comes increasing budget demands – billing hours spent manually sifting for ROI metrics, researching potential campaigns and monitoring the online conversation. As clients expect more from agencies, profit margins are shrinking. The good … read more »


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Why It’s Time to Move Beyond Sentiment Analysis

Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness. But there’s more to understanding … read more »


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9 Stunning Success Stories

Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies from ION Interactive highlights … read more »