Resource Library: White Papers

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Guide to Content Syndication Success – Phase 1

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the … read more »


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The Acoustic Guide to SMS

SMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up … read more »


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Budgeting in a Crisis: How to Steer Your Ship Through the Storm

50% of CMOs don’t understand how their budgets are invested – Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets … read more »


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Guide to Content Syndication Success

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the … read more »


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Guide to Content Syndication Success – Phase 2

In your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving … read more »


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Guide to Content Syndication Success – Phase 3

Are the leads from your content syndication (CS) producing the pipeline you expected? Certainly, if you’ve defined your target buyer well, used compelling content, have good CS partners, and are validating the leads at intake, you are well on your … read more »


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Put Identity Marketing In the Center of Your Personalization Initiatives

In March 2020, in this commissioned study conducted by Forrester Consulting on behalf of SheerID, current approaches to personalization in the industries of retail, travel and hospitality, software and subscriptions, and retail banking were evaluated. Forrester conducted an online survey … read more »


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The Complete Guide to SEO On-Page Content Optimization

Digital marketers know that optimization is crucial in a site’s ability to rank for high-value keywords, but many still fail to fully optimize their on-page content. On-site content not only includes what visitors see, but all of the invisible HTML … read more »


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4 Customer Acquisition Strategies for the Next Normal

In many parts of the country, “stay safer at home” orders remain in effect and consumers are getting used to a new way of doing business, from opting for curbside pickup to increasing their online shopping. Even as the country … read more »


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COVID-19 Impact Calculator

COVID-19 is upending consumer behavior. For brands to adapt, Conductor developed this simple calculator to help brands understand the impact of the pandemic on their industry. Enter basic details about your website, you’ll get an estimate of traffic and revenue impact. … read more »