Resource Library: White Papers

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Email Deliverability Guide: Making It to the Subscriber Inbox

With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the … read more »


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How to Create Agile Content for Your Brand

It’s a fast-paced world and it’s getting faster with every technological advancement. Consumers are always plugged into the next big trend, the next big announcement. As a result, marketing teams must create content and communications collateral to reach as many … read more »


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How to Create Content at Scale with Limited Budgets

Marketers are under increased pressure to deliver more content than ever before. Brand managers and prospective consumers expect content to captivate attention and provide memorable experiences. These experiences drive customers to become brand loyal. The biggest challenge obstructing these increased … read more »


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9 Pitfalls to Scaling Enterprise Content and How to Avoid Them

As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. CopyPress talked to their own clients who began writing product descriptions but are now asked … read more »


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5 Ways to Fail at Marketing to Tech Users

Are you looking for ways to reach tech users, but can’t figure out how to get them hooked? For this white paper, Experts Exchange compiled a list of the five easiest ways to either pass or fail at effectively marketing to … read more »


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The Content Marketing Maturity Map

The content marketing experts at ScribbleLive have identified five levels of maturity – or landmarks – on the journey to building a data-driven and results-oriented operation. The Content Marketing Maturity Guide outlines each of the five landmarks and provides tactical … read more »


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Guide to Email Metrics & Benchmarks

This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more »


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Top 10 Considerations When Selecting a Marketing Automation Platform

You’ve decided to implement a marketing automation platform…great! This whit paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Discover 10 key questions to ask vendors, such as: Do they require … read more »


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The Account-Based Marketing Guide for Modern Marketers

As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do … read more »


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Lead Nurturing: Guide for Modern Marketers

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a … read more »