Resource Library: White Papers

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8 Experts on How to Measure People-Based Marketing Impact

For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touchpoints and devices. Marketers must embrace a paradigm shift: They must stop targeting personas … read more »


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The Go-to-Guide for Growing Your Agency

By using marketing automation in your pitch, you can demonstrate your expertise with marketing automation and personalize your demo to show prospective clients exactly what they’re missing. In this white paper from SharpSpring you’ll learn about: Getting initial buy-in Personalizing your … read more »


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What is Ad Effectiveness and How Does It Help Your Business?

Companies need sound measurement and reliable methodologies to select ad campaigns that work. Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals – in particular, with reference to the … read more »


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The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what … read more »


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Evolve Now To Personalization 2.0: Individualization

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable … read more »


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How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging … read more »


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Media Rich and Fast: Best Practices for Optimizing Web Page Speed

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The … read more »


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Knowing What Works for Growing Sales Faster: A Retail Marketer’s Guide

As marketers, we need to grow sales to be truly regarded as successful. Knowing which tactics are moving the sales needle is the tricky part. Additionally, to keep and increase the marketing budget, we must also convince management that our … read more »


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Did your ad work? The ABC’s of People-Based Testing

In today’s multi-platform environment, it’s not enough to assess whether a given campaign reached its target audience. The savviest brands and agencies go out of their way to figure out which parts of a campaign worked, rigorously testing their ads … read more »


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2018 State of Digital Marketing Analytics in the Top 1000 Internet Retailers

In this white paper from Cardinal Path, learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to … read more »