2023 State of Email Workflows Report
This report gives a comprehensive view of the email landscape, uncovering how email marketers get things done. We’ll cover all stages of the email workflow, including production, engagement, acquisition, and ROI—as well as a look into the future at the … Read more
The Email Personalization Guide Marketers Can’t Miss
The Email Personalization Guide Marketers Can’t Miss dives into the significance of effective personalization and the benefits it brings when taken to the next level. Packed with inspiring examples, you’ll get ideas for your next personalized email campaign. This guide addresses … Read more
Augmenting Reality
Across the digital advertising industry, traditional tools and processes are increasingly limiting agency teams’ ability to deliver against growing demands for efficiency and performance. Fluency’s latest insight reveals how top agencies can address this new reality across their organizations. By … Read more
How to Make CTV a Demand Gen Machine
90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the … Read more
Organic SEO Industry Benchmarks
Comparing your enterprise website’s organic performance to the latest SEO industry benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic strategy is set up for success for the remainder of 2023 … Read more
Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight
Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations. Check out … Read more
Shift personalization into overdrive.
Only 12% of financial service industry practitioners agree that their company’s digital experience is ahead of customer expectations. Clearly, something has to change. Adobe’s new guide, Shift Personalization into Overdrive, can help you rocket past customer expectations with a tech … Read more
The Content Experience guide
In 2023, brands must deal with the aftermath of an unprecedented couple of years and adapt to a seismic shift in buyer behavior. The pandemic turbo-charged the transition to an online-only economy, with physical opportunities becoming a secondary concern for … Read more
The State of Content report
Together with independent research firm PureSpectrum, Bynder surveyed 1200+ marketing and creative professionals from various functional and executive roles, across a number of countries in the technology and consumer goods industries. This report aims to offer mission-critical insights that address … Read more
Your Guide on Using Connected TV to Inform Omni-Channel Advertising Strategies
Since the rise in popularity of streaming services like Netflix, Hulu and Amazon Prime, Connected TV (CTV) and traditional linear TV have been battling it out for top viewership numbers. On the surface, these two platforms appear quite similar—they both … Read more