3 Secrets to Using Demographics for Powerful Influencer Campaigns
Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more
Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding
PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be intimidating. QuanticMind’s new Guide “Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class … read more
Search Marketing Benchmark Report – SaaS Edition
The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from their 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can … read more
The Ultimate Guide to Selling SEO
You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a … read more
The Digital Marketing Guide for Consumer Goods Brands
There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise … read more
Are You Wasting Money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. How can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step … read more
Do More With Email Deliverability and Privacy
Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more
Mission Possible: Quality Content Marketing
Content pollution is real. We’re producing more than ever, but quality of content marketing has slipped. Are you part of the problem? In this issue of Agency Perspectives from SharpSpring, you’ll learn: How to develop content your target audience actually … read more
How Data-Driven Decision Making Improves Budget Confidence and Results
If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more
6th Annual B2B Marketing Data Report
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more
Stay Connected & Informed