Resource Library: White Papers

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GA4 Preparation Guide

You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more »


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Big Game Brand Lift

Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more »


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Attribution 101: A Guide to True Multi-Touch Attribution

In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn:


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101 Guide to Marketing Attribution

Download this whitepaper to deep-dive into: Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers … Read more »


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The Advanced Guide to Marketing Attribution

Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more »


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Q1 2023 Propel Media Barometer

The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more »


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The Complete SEO Inbound Marketing Guide

Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.  How do inbound marketing and inbound SEO work together? Think of inbound SEO … Read more »


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The 2023 Consumer Trends Index

Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand … Read more »


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How to Improve Email Deliverability and Optimize Each Send

Ok marketers. Email marketing pop quiz time.  Do your emails magically find their way to the inbox once you’ve hit send?  Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s … Read more »


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Assessing Ad Impact In Social Media

Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more »