Resource Library: White Papers

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Understanding the 4 Types of Online Consumers

In this white paper from Influential, you’ll learn about the 4 different types of online customers and how their behavior can inform your marketing strategy.


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Driving TV ROAS: How to Make Your Next Dollar Work Harder

Brands face an increasingly competitive environment in which distracted consumers use multiple devices simultaneously. To get the best results, advertisers need to spend every dollar wisely. But figuring out how to do that, and especially for linear television, remains a … read more »


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14 Industry Experts on the Future of Attribution

Competition for customers’ attention has never been so relentless, or so complicated. Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from … read more »


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Digital Agencies in 2020: A Glimpse into the Future

The digital agency industry is relatively new and ever-evolving. The increasing rate of change in all things online demands that we adapt to new technology and pioneer new avenues of growth and innovation. This environment of rapid change brings both … read more »


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Referral Success for Travel Brands

Despite recent political and economic uncertainty, consumers’ love of travel is unwavering. And there’s nothing we love more than telling others about our holidays – making travel a great sector for refer-a-friend programs. Download our guide to discover: What we’ve … read more »


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Choosing a CMS: The Ultimate Guide

With today’s customers expecting more and more out of their digital experiences, selecting the right content management system to elevate your websites and other digital touchpoints has never been more important. That’s no easy task with hundreds of CMS options … read more »


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Busting Email Marketing Myths

Email marketing campaigns are only effective when messages reach inboxes — and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this … read more »


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The Customer Data Platform: An Acxiom Point of View

The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs … read more »


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Five Ways to Identify Online Bots

With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … read more »


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CDPs and DMPs: Demystifying Data Management for Marketers

Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … read more »