Marketing to Developers: Proven Strategies for Gaining Trust In A Hard To Reach Market
Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking … read more
How to Present Progressive Web Apps to Your Clients
In the past, there were only two options for your clients’ mobile web needs: 1) build them a mobile site or 2) build them an app. Both options had their pros and cons, and it was up to you to … read more
The Ultimate Guide to Marketing Automation Terminology
If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … read more
8 Ways to Leverage GDPR for Your Agency
While GDPR may feel a little like red tape, the new laws are designed to help us build trust with customers and provide a better user experience. And as marketers, that’s our end goal anyway, right? In this issue of … read more
The 7 Secret Ingredients of Great B2B Marketing Teams
B2B marketing is tougher than ever: there are more tools to master, tactics to learn, and competitors to outshine. Yet some B2B marketing teams consistently succeed, while others don’t. Teamwork.com wanted to know why. Drawn from exclusive one on one … read more
2018 State of Local Marketing Report
The State of Local Marketing Report 2018 from BrandMuscle: Includes insights based on 2,700+ survey responses from local business partners Analyzes 150K+ data points on local and channel marketing and hundreds of millions of dollars of co-op/MDF and local marketing investments … read more
Realigning Your Local Marketing – A Starter Guide to Precision Marketing
With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication … read more
Cross Channel Orchestration
Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.
The Digital Marketer’s Playbook for Voice Analytics
Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … read more
A Demand Generation Marketer’s Guide To Account-Based Marketing Success
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook, Everstring takes you … read more
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