Resource Library: White Papers

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The Marketing Analytics Buyer’s Guide 2019

The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


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Four Steps to 1:1 Customer Interactions

What’s preventing your business from unleashing smarter interactions? We’ve asked industry’s best minds to explore how businesses can use their CDP to deliver standout 1:1 customer interactions, read the ebook. This ebook will show you how to: Understand where a … read more »


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The Ultimate Guide to Site Search User Experience

Site visitors have high expectations for their search experience – and many websites today are not delivering. Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Marketers and website … read more »


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Referral Success in the Beauty Sector

Beauty products lend themselves to conversations by consumers about which products to try and how to apply them. Social media has increased the influence these conversations have on brand preference. This makes referral marketing the perfect acquisition tool for health … read more »


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The Dummies Guide to Enterprise Customer Data Platforms

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate … read more »


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7 Easy Ways to Multiply Your Conversions

So how can marketers meet this high demand for super-personalized communications? The answer lies in dynamic content. In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic … read more »


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How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more »


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7 Inspiring Email Templates

While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more »


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Do More With Email Deliverability and Privacy

Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more »