Resource Library: White Papers

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Digital-First Brand Experiences Require a Digital-First DAM

Potential customers who interact with your brand online are heavily influenced by your digital content before they even set foot in the store. With no in-person contact, a relationship with your brand has taken root in cyberspace. However, your online … read more »


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The Post-Cookie Marketing Playbook

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer … read more »


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4 Tips to Improve LinkedIn Campaigns

Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / … read more »


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The Ultimate Guide to DXP

Confronted with economic uncertainty and unexpected changes to basic business practices, brands across the board have had to rethink two key activities: customer retention and customer acquisition. Those concepts are hardly new. What is new is how we contextualize them … read more »


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Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring … read more »


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The Ultimate Guide to Google Analytics 360

When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice. Google Analytics 360 is designed not only to help … read more »


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The ultimate social media intelligence kit: case studies for every industry

With over 3.78 billion users, social media became a treasure trove of insights for every brand. In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. … read more »


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Visual analytics use cases to borrow in 2022

A significant amount of visual content is left unexplored by businesses willing to leverage social media to know their customers better. According to recent research, brands miss up to 80% mentions, if you don’t monitor visual content. In this eBook, … read more »


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The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform

There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … read more »


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Identity Resolution: Connecting the Dots and Understanding Your Customer

Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … read more »