Resource Library: White Papers

whitepaper

Your Secret Weapon for Getting New Clients

Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. You get to demonstrate your expertise with the platform, and clients can see exactly what’s missing in their marketing strategies. In this issue of … read more »


whitepaper

6 Easy Steps to Pitching Marketing Automation

Every client is different, so your pitch should always be customized to fit the client’s individual needs. SharpSpring partner Blue Wheel Media has identified six simple yet important steps for effectively pitching marketing automation to clients. In this issue of … read more »


whitepaper

Pick Up The Phone: Your Best Customer Is On The Line

Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to … read more »


whitepaper

10 AdWords Copywriting Hacks for SMBs

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. … read more »


whitepaper

The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


whitepaper

How to Utilize a White Label Social Media Program To Increase Profits

Your client’s social media assets need managing, but how do you add that service to your business? You could add people and resources, increasing your costs. Or you could try a white label social media marketing program and increase your … read more »


whitepaper

Mobile Moments Transform Commerce And Service Experiences

“Mobile Moments Transform Commerce And Service Experiences” gives you the framework to create, deliver and scale mobile moments that benefit your brand. Download the complete Forrester May 2017 report to learn how to: Grow brand loyalty by reaching customers at … read more »


whitepaper

2017 Email Marketing Industry Report: What’s Driving Today’s Marketers

Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. This report from Emma asks: What do marketers care about? What are their biggest … read more »


whitepaper

The Next Generation of Search: Voice

This white paper covers seoClarity’s research and insights into the essentials of Voice Search that marketers need to know to prepare. Using seoClarity’s proprietary search landscape data, a set of billions of data points (Research Grid) and shared experiences supporting … read more »


whitepaper

The App Marketer’s Guide to Facebook User Acquisition

Facebook is a leading platform for driving installs to your app, with vast targeting options and native ad formats fitting whatever unique goals you might bring to the table. However, app marketers shouldn’t expect to hit the ground running; utilizing … read more »