The Digital Marketer’s Guide to Connected TV
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more
What You’re Really Getting When You Buy Performance TV
Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the … Read more
Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS
Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more
Clean Room Guide: 12 Essential Strategies for Marketers
Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean rooms guide to:
The Marketer’s First-Party Data Playbook
As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more
The Enterprise CMO’s Guide to Adopting Generative AI
Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions: Make informed decisions to enhance your marketing strategy, boost productivity, and maintain brand consistency. Learn how to leverage … Read more
Doctor’s Orders: Prescriptions for Healthcare Marketing Success
As a healthcare marketing pro, you need qualified leads but you need to comply with HIPAA too. As marketing gets tougher, you need to get sharper. Every call and form that comes to your office is a treasure trove of … Read more
Healthcare Marketing Outlook for 2024
The Healthcare industry is constantly evolving, so how do you ensure that your practice stands out? CallRail has asked over thirty-six healthcare providers and marketing agencies what they see in the future of healthcare marketing. In this e-book, CallRail looks into … Read more
General vs. Marketing Specific AI Writing Tools
Unlock the power of AI in marketing with our comprehensive guide comparing general-purpose AI assistants and specialized marketing tools. Discover: Learn to make informed decisions about AI integration, boosting productivity, and gaining a competitive edge. Download this white paper now … Read more
The Marketing Automation Quickstart Guide
Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to:
