Resource Library: White Papers

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Top Tips for Improving Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … read more »


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A Guide to Building Customer-Centric Loyalty Programs: 16 Actionable Strategies

‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty? In this white … read more »


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Lead a successful digital transformation

91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it. In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys. You’ll … read more »


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Advanced TV Guide: Be Where Your Audience Watches

As marketers look ahead to reconnect with audiences across all channels in the new normal, changes in the TV landscape will have the biggest impact on how brands drive awareness and campaign performance. While cord-cutting was expected to grow significantly … read more »


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The Data Strategy Playbook

Now is the ideal time to focus on your data – both its hygiene and your strategy on putting it to use – but ensuring your data strategy is truly insightful, actionable and measurable requires a lot of upfront planning. … read more »


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Guide to Incrementality Measurement

Want to lift your measurement strategy to the next level? With incrementality measurement, you can gain insight into which components of your marketing strategy are truly driving incremental business results. Download the guide from Goodway Group to learn how to … read more »


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Digital Asset Management: Enabling Visual Storytelling

Download the Cloudinary eBook, Digital Asset Management: Enabling Visual Storytelling and get insights on how Digital Asset Management is evolving to help you better upload, organize, manage, optimize and deliver your visual content. Download the eBook to find out more … read more »


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Post-Pandemic SEO Strategy Playbook

As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. Conductor’s team of SEO experts compiled recommendations to update your post-pandemic marketing strategy. What actions should you prioritize to future-proof … read more »


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Out-of-the-[Black]-box: Delivering data-driven marketing

For marketing the stakes are high; one wrong message could mean customer churn. Understanding what’s behind data  can help you determine how to use them more effectively and to their fullest potential. Lytics has four core features using data science … read more »


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The Marketer’s Playbook to Drive Your Digital Strategy in 2020

Right now, more than ever, the companies that are going to win in 2020 are going to be the ones that understand the importance of tying all of their digital marketing disciplines together. Think about designing a physical store. You … read more »