Resource Library: White Papers

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The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses

Why must visual content creation and optimization now be a primary consideration for e-commerce businesses committed to sustainable growth? For starters, the average human brain processes imagery 60,000x faster than text and retains 80 percent of the imagery but only … read more »


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Visual Experiences That Connect: A look at the power of UGC and the tech needed to support it

User generated content (UGC) plays a critical role in influencing buying decisions. Research has repeatedly shown that shoppers are instinctively drawn to their fellow consumers’ take on a product or brand. As much as star ratings and written reviews carry … read more »


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Become an Experience-Led Business with an Agile CX Tech Stack

Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building a functional and flexible CX tech stack that’s right for your business can feel like a daunting task. For help … read more »


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Transformational CX: Video-Powered Experiences Meet Consumers’ Demands

Brands have a customer engagement problem. Here’s how they can transform their digital experiences across customer journeys and revitalize consumer engagement. Download this whitepaper to: Understand how to mend the consumer engagement gap at four critical moments during the customer … read more »


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4 Ways to Commodity-Proof Your Company

Products can be replicated. Prices can be met. Companies can even create a basic replica version of your exact product. There’s only one thing that cannot be commodified: customer experience. This eBook from TABLE show you why you need to: … read more »


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Threat report: How are different industries battling cybercrime?

Web security is quickly emerging as a key competitive differentiator in today’s marketplace. In fact, 73% of leading organizations now view strong cybersecurity as a key contributor to business success. And these days every website is potentially vulnerable to attacks.  Not having a secure website can have … read more »


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2021 U.S. Digital Marketing Salary & Job Trends Guide

How much should I earn — or pay? What does it take to get hired — or attract top candidates? What’s impacting hiring and salaries? Conductor’s 2021 U.S. Digital Marketing Salary & Job Trends Guide gives marketers and teams the in-depth … read more »


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Include everyone, keep everyone: Your guide to web accessibility in Canada

No matter where you live in Canada — from British Columbia to Newfoundland and Labrador — you’ve likely noticed ‘web accessibility’ becoming an area of greater focus for governments and organizations in recent years. By definition, web accessibility means that all web … read more »


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Forrester Study: The Localized Marketing Imperative

7 in 10 marketers with access to a solution that manages all localized content across locations see a resulting positive impact on localized marketing. Are you one of them? This complimentary study conducted by Forrester Consulting on behalf of SOCi … read more »


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Digital Attribution Challenge – Getting it right in 6 steps

One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … read more »