Resource Library: White Papers

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Maximize Virtual Event ROI

Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the … read more »


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Why It Pays to Segment Your Audience

In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … read more »


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Back to Basics – Your guide to building an effective mobile engagement strategy

Mobile engagement is a critical part of the customer experience. To deliver outstanding mobile experiences, it’s important to make sure you have a firm grasp on mobile engagement basics. This guide is designed to answer the questions on the minds … read more »


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5 Reasons Projects Fail

Only 2.5% of companies successfully complete 100% of their projects – PwC. Project Management: Improving performance, reducing risk Keep your projects on track – download Kintone’s free eBook to learn how to avoid the most common project management traps.


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Battling Information Overload

Are your communication tools holding you back? On average, 75% of a company’s intellectual property is contained in emails. So it’s no wonder that we spend 20% of our workweeks searching for internal information. Download Kintone’s free eBook to learn … read more »


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Digital Divide: The discord between marketers’ actions and consumers’ behaviors

In February 2021, Upland BlueVenn polled 4,000 consumers and 500 marketers to determine how consumers interact with brands across multiple touchpoints, and how well marketers are meeting their customers’ expectations given the complexity of their journeys. Download the whitepaper for … read more »


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2021 Marketing Trends Report

Marketers don’t have the luxury of choosing between creativity and speed—now, they need to deliver on both simultaneously to capture customers’ attention. Airtable surveyed 300 marketers about the systems, tools, and workflows they’re using to meet those demands—and the struggles they’ve … read more »


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Measuring the metrics that matter: 3 steps for digital marketers to prove ROI

With new platforms emerging, a multitude of metrics to wrestle and an increasingly noisy competitive landscape, some could argue the job has never been more intense – or important. From Google to Facebook, programmatic to pay-per-click and beyond, you need to … read more »


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UK B2B SaaS Industry Trends Report 2021

In the United Kingdom, multiple lockdowns during the COVID-19 pandemic led many companies to seek business-to-business (B2B) software-as-a-service (SaaS) solutions to keep their remote employees connected and move business forward. In 2021, the surge in interest for B2B SaaS tech … read more »


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Digital marketing and accessibility: The modern marketer’s handbook

A company’s digital presence has never been more important. On top of simply being online, it’s also important for your website to be accessible so it can be enjoyed by everyone. The problem is, when marketers are accountable for everything … read more »