Resource Library: White Papers


Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … read more »


How should SEO leaders build, manage, and lead a world-class SEO team?

Building and managing a successful SEO team is no mean feat – even for the best SEO leaders. In this eBook, DeepCrawl discusses everything you need to know: from structuring your team for success to ensuring your SEO strategy is successful. … read more »


Simplify Your Customers’ 360 Journey with Real-Time Data

Date: Jun 3, 2021 1:00 EDT (10:00PDT)

Scott Clinton, Executive Consultant, Head of GTM Strategy, Actian
Ryan Dudgeon Senior Director, Revenue Operations & Enablement at Actian


Precision Demand: An Intelligent Strategy for Marketing Plans in 2021

Last year, COVID-19 transformed B2B sales and amplified the emerging self-service digital purchase models that have been successful in the consumer market. In 2021, B2B purchasing will continue to be buyer- and experience- driven as marketers explore new strategies for … read more »


9 Tips on Optimizing Campaign and Work Management

In times of an ever-increasing number of regions, channels, and parallel campaigns, how can marketers make their operational processes more cost-efficient, faster, and more successful? The answer: With the help of a smart and agile marketing operations platform! In BrandMaker’s … read more »


Think Bigger to Unlock the ROI of Your Marketing Operations

It’s time to Think Bigger about Marketing Operations. This guide is a great place to start. Brandmaker lays out the framework for getting real ROI from your marketing operations… instead of losing your ROI in it. The ROI Guide will help you … read more »


Content Marketing Quick Start Guide

Of all aspects of their marketing strategy, content is typically one of the areas brands struggle with the most. While circumstances vary, some common issues arise from lack of: Time Strategy/ideas Clear goals/purpose Understanding the value/opportunity Production resources Budget When … read more »


From Digital Ready to Digital First to Digital Only — Precision Customer Experiences for All

The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture … read more »


From Chaos to Compliance: What Creative Marketing Teams Are Struggling With Today

Ziflow recently surveyed over 500 marketers to find out what their most pressing challenges were when it came to getting their creative projects completed. As they collected and analyzed the responses, the data was pretty clear; creative marketing teams are working on … read more »


6 Priorities for digital decision-makers in 2021

Use this content experience toolkit to map out your 2021 digital strategies, prioritize the most important developments and excel in the digital age. In 2021 brands will continue to face changes in consumer behaviour, economic outlook, and regulatory environment. These … read more »