Resource Library: White Papers

whitepaper

The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … read more »


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SEO Reseller: What Is It and Why Should I Become One?

To reduce cost and increase efficiency, many companies rely on marketing agencies that may in turn rely on white label SEO vendors. This white paper from Boostability covers the following: What is white label search engine optimization? What are the … read more »


whitepaper

SEO Reseller: What Is It and Why Should I Become One?

To reduce cost and increase efficiency, many companies rely on marketing agencies that may in turn rely on white label SEO vendors. This white paper from Boostability covers the following: What is white label search engine optimization? What are the … read more »


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Enterprise SEO Tools For Content Marketing, Search Intelligence, UX And More: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


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The Three E’s of Co-op Fund Management

Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … read more »


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The State of Local Marketing in Telecommunications and Technology

The State of Local Marketing in Telecommunications and Technology Report examines investment and knowledge in local marketing, corporate and dealer commitment, and the quality and relevance of brand-provided content and support. Telecom dealers are, on average, less mature than local … read more »


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Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success

In this guide, you will learn: The state of ad verification today What’s missing in ad verification and why evolution is necessary What it means to measure consumer attention, including case studies of how brands shifted measurement strategies to hone … read more »


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Building a Business Case for a Customer Data Platform

Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … read more »


whitepaper

How to Create Amazing Infographics

In this whitepaper CopyPress segments the infographic process into three groups: The business team The graphic design team The audience who consumes the infographic None of these people approach infographics in the same way, which can lead to miscommunication and potentially a … read more »


whitepaper

How Marketers Can Create a Smooth Customer Experience in 2020

We operate in a world where customer expectations for brands are high. Customers want consistent messaging, information, and service when they interact with a brand. They may not know, and certainly don’t care, if they’re receiving information from a marketing … read more »