The new Martech equation: How consent management completes your CDP strategy
Unlock the true potential of your Customer Data Platform (CDP) by integrating a consent management solution that safeguards privacy, builds trust, and maximizes customer insights. Download this eBook to elevate your CDP strategy and create meaningful, compliant customer experiences.
How Connected TV Boosts Omnichannel Ad Strategies.
Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns … Read more
2025 Playbook: 13 data plays for SEO and SEM experts
In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more
5 landing page examples
To celebrate five years and 1,000+ landing pages designed and built in Unbounce, Ricardo Baziotti, Creative Director at V4 Company, shares his top five designs—each a standout in conversion-centered design. His approach shows how agencies can use Unbounce’s landing page … Read more
Building the AI feedback loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Data-Driven Strategies for Retail Success
Date: Jan 23, 2025 1:00 EDT (10:00PDT)Speakers:
Ella Crocket,
Customer Success Manager, CrownpeakKatie Gorwits-Chapman,
Customer Success Manager, Crownpeak Imran Choudhary,
VP eCommerce, Crownpeak
Your Guide to Reporting and Measurement on Connected TV
For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of … Read more
The Retailer’s Ultimate Guide to CTV Performance Measurement.
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more
Personalization Charticle
Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization … Read more
Salesforce Data Cloud Demystified
Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more
