Resource Library: White Papers

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Mastering US opt-out requirements: A practical guide for marketers

US privacy laws are constantly evolving, and staying compliant with opt-out requirements can feel overwhelming. But with the right approach, managing consent preferences can be simple and even enhance your marketing efforts. This eBook will show you how to navigate … Read more »


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2025 Audience Strategy Guide

Marketing has been a roller-coaster ride these past few years, marked by chaos and unpredictability — especially when it comes to data-driven strategies. In 2025, brands need to rethink how they connect with audiences if they want to thrive. The … Read more »


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Get More Conversions For Clients, Without Burning Billable Hours

In 2025, agencies face more pressure than ever to launch high-impact campaigns, maximize ROI, and manage clients efficiently—all while keeping billable hours in check. Unbounce was built for agencies, offering a seamless way to create and optimize campaigns without developer … Read more »


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GenAI in Marketing Content Production

More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and useful content that meets them where they are. Businesses need content that engages new leads, drives … Read more »


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Conversion Benchmark Report 2024

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients. Based on 57 million conversions and 41,000 landing pages, it sets benchmarks for nine industries including financial services, healthcare, and … Read more »


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The new Martech equation: How consent management completes your CDP strategy

Unlock the true potential of your Customer Data Platform (CDP) by integrating a consent management solution that safeguards privacy, builds trust, and maximizes customer insights.  Download this eBook to elevate your CDP strategy and create meaningful, compliant customer experiences.


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How Connected TV Boosts Omnichannel Ad Strategies.

Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns … Read more »


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2025 Playbook: 13 data plays for SEO and SEM experts

In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more »


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5 landing page examples

To celebrate five years and 1,000+ landing pages designed and built in Unbounce, Ricardo Baziotti, Creative Director at V4 Company, shares his top five designs—each a standout in conversion-centered design. His approach shows how agencies can use Unbounce’s landing page … Read more »


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Building the AI feedback loop for PPC

It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more »


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