Resource Library: White Papers

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The 2020 What’s Working in ABM Report

ABM has become an integral component of most B2B marketing strategies, either supplementing traditional demand gen methods or as a primary go-to-market approach. According to Demand Gen Report’s 2019 ABM Benchmark Study, 50% of ABM practitioners have had an ABM … read more »


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N.A.W.: Not Another Webinar

More than half of marketers RollWorks interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives? This white paper from RollWorks will help … read more »


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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing … read more »


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Adopt valuable B2C strategies as a B2B company

B2B expectations are changing. There are plenty of ways to bring B2C strategies to your B2B markets. In this white paper, dotdigital shows you how. The white paper explores: Strategies you can employ to bring B2C strategies to your B2B buyers with … read more »


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The Modern Marketer’s Guide to SEO

Are you ready to build a lead-machine website that creates a sustainable growth path for your company? The Modern Marketer’s Guide to SEO will show you how. Here are the major strategies covered: 1. What is search engine optimization? 2. … read more »


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Leveraging New Developments in Digital Asset Management for Powerful Workflow Efficiencies

Digital Asset Management is more than just the storage of content assets and finding them easily. Businesses need to manage many facets of the content they possess: When the license for a certain photo expires Whether the asset in question … read more »


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Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates

Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze … read more »


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2020 Email Deliverability Benchmark

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How … read more »


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Forecasting Paid Search Spend & Sales with a Square Root Model

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … read more »


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The Fundamentals of CRM Data Management

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can … read more »