How to Achieve Top App Store Search Rankings
App Store Optimization (ASO) is the process of improving various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results. With 67% of users reporting that the last app they downloaded was … Read more
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency
Date: Mar 8, 2016 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management
Transforming Mobile Searches into Sales
By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This … Read more
Best Practice Guide: Google Shopping Feed
There are different types of Google product data feeds, each of which serve a different purpose. The Google Shopping Feed contains all your products’ information and attributes and is the data file you submit to Google Merchant Center. In order … Read more
Travel’s New Digital Funnel: How Consumer Buying Continues to Evolve
Date: Oct 29, 2015 1:00 EST (10:00PST)Speakers:
Marcello Gasdia, Director, Consumer Research, Phocuswright
Ginny Marvin, Paid Media Reporter, Marketing Land
Moderator:
Lorraine Sileo, Senior VP, Research, Phocuswright
Yahoo! Bing Paid Search Performance Metrics: 2015 Edition
Download the 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report to view a PPC performance comparison of the Yahoo! Bing Network and Google AdWords for the following industries: Retail, Financial Services, Travel, Education, Automotive and Business-to-Business. View side-by-side … Read more
How to Turn One Piece of Content into 100
You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing … Read more
The Technical Challenge of Search
On the modern web, most users take powerful search for granted. When it comes to search on individual websites, however, it is rare to come across a search engine that comes remotely close to the convenience and intelligence of search … Read more
6 Best Practices for Creating a Content Marketing Strategy That Works
Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, … Read more
Laser Focused: Why B2B Buyers Demand Powerful Site Search
This white paper from Swiftype discusses recent findings and opinions about business-to- business ecommerce trends, with a particular focus on issues related to internal site search. In addition to a review of existing research on the subject, this white paper … Read more