The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EDT (10:00PDT)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics

Crealytics

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search experience by aligning product titles with shopper intent and leveraging semantic signals to improve impression share.

Join us in a forward-looking discussion of new Google Shopping strategies that will help you capture new customers, improve your brand relevance, and maximize your approach to online retail.

Attend this webinar and learn:

  • Why Google Shopping remains a “value-buy” for digital marketers.
  • Ways to use custom labels to address seasonality, AdWords performance, and new products.
  • How to leverage geography, pricing, and inventory data to enhance campaign results.

Sponsored by Crealytics

Crealytics is a search and shopping optimization technology platform. Our flagship SaaS product, Camato, helps e-commerce retailers drive performance through increased transparency and control, unique insights into their business, and improved ROI. We currently have generated over $3B in client revenue and are proud to count Worldwide IR500 notables such as Foot Locker, ASOS, Harrods and Boden as clients. Our offices are in New York, London; and Berlin.

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