National Brands & Local Search: Use insights to drive actions

Date: Apr 20, 2017 1:00 EDT (10:00PDT)

Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity

seoClarity

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.

Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?

Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.

Attend this webinar and learn to:

  • Understand local search intent.
  • Uncover hidden insights from your reviews.
  • Identify the key metrics every multi-location business should track.
  • Monitor SERPs on an expanded set of local business rankings.

Speakers:

David Mihm, Founder, Tidings
David Mihm is first and foremost an advocate for sustainable digital marketing techniques for small businesses. In 2012, he sold his former company GetListed.org to Moz, helping over 3 million businesses get better visibility in the local search engines. David now runs Tidings, a company that helps small businesses create email newsletters instantly from their Facebook Page.

Mitul Gandhi, Co-founder and Chief Architect, seoClarity
Mitul Gandhi is a data-driven serial entrepreneur, information architect, and SEO veteran. As the Co-Founder and Chief Architect of seoClarity, Mitul oversees day-to-day operations, and provides strategic direction to all departments. His well of knowledge includes 10+ years of consulting experience with Fortune 500 and top internet retailers concerning online search marketing.

Sponsored by seoClarity
seoClarity is the natural search and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity GridTM technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance. The company’s unique approach to understanding audience intent turns the focus from the search engines and algorithms to the customer.

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