Resource Library: Featured

webcast

Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX


webcast

The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


whitepaper

The Search Marketer’s Playbook for Offline Conversions

According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … Read more »


webcast

Deliver More Relevant Website Experiences by Leveraging Analytics

Date: Oct 31, 2019 1:00 EDT (10:00PDT)

Speakers:
Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo


webcast

Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Adthena


webcast

Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


webcast

From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis

Date: Sep 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter


webcast

AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma


webcast

B2B Site Search Best Practices: Giving Customers What They Need, When They Want it

Date: Jul 25, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Lipika Brahma, Customer Success Architect, Coveo


whitepaper

Search Marketing Benchmark Report – SaaS Edition

The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from their 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can … Read more »


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