The Search Marketer’s Playbook for Offline Conversions
According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … Read more
Deliver More Relevant Website Experiences by Leveraging Analytics
Date: Oct 31, 2019 1:00 EDT (10:00PDT)Speakers:
Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Date: Oct 8, 2019 1:00 EDT (10:00PDT)Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Adthena
Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers
Date: Sep 19, 2019 1:00 EDT (10:00PDT)Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca
From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis
Date: Sep 5, 2019 1:00 EDT (10:00PDT)Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Date: Aug 22, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma
B2B Site Search Best Practices: Giving Customers What They Need, When They Want it
Date: Jul 25, 2019 1:00 EDT (10:00PDT)Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Lipika Brahma, Customer Success Architect, Coveo
Search Marketing Benchmark Report – SaaS Edition
The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from their 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can … Read more
Google’s Smart Bidding – it’s even more about the data
Date: Jun 13, 2019 1:00 EDT (10:00PDT)Speakers:
Andreas Reiffen, CEO, Crealytics
The Future of Display Advertising: New marketing strategies to boost results
Date: May 21, 2019 10:00AM EST (7:00AM PST)Speakers:
Kevin Lee, Co-founder & Executive Chairman, Didit
Jared Lekkas, Product Owner, Bannerflow
