Resource Library: Research

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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more »


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Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


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Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


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Enterprise Customer Experience Management Platforms: A Marketer’s Guide

At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints. Read more »


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Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


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Enterprise Account-Based Marketing Tools: A Marketer’s Guide

Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more »


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Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide

Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »


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Identity Resolution Platforms: A Marketer’s Guide

Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more »


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Email Marketing Platforms: A Marketer’s Guide

Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more »


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Customer Data Platforms: A Marketer’s Guide

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »


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