Most online advertisers still give conversion credit to the last ad clicked, based on the belief that it’s just not possible to measure the various influences that occur in the buying process. But increasingly, savvy marketers recognize this attribution method … Read more »

On Tuesday, May 12, at 1 PM EDT, Search Marketing Now hosts a first-of-its-kind webcast, as senior management from iProspect will be on hand to answer questions from the audience. The topic is SEO, with a focus on large, complex campaigns. Read more »

Next week Tuesday: Rx for Large Paid Search Campaigns: Anatomy of an Enterprise Solution Speakers: Marc Barach and Chris Wine, Marin Software Time: 1 PM Eastern Sponsor: Marin Software Wednesday: Big Brand Search Engine Optimization: Managing Large Campaigns Speaker: Chris … Read more »

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. Consider this scenario: you’re willing to pay $1 per click, based on a conversion rate of 10% and a cost … Read more »

On April 14, Search Marketing Now presents another free webcast, “RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution,” sponsored by Marin Software and featuring Marc Barach and Chris Wine. They’ll present some recent findings from a … Read more »

In April we’ll visit some Search Engine Optimization (SEO) topics at SMN, including how SEO and conversion rates are interconnected, in the webcast “SEO and Conversion Rates: Hand-in-hand” April 7, 2009 – 1 PM EDT Search Engine Land’s Executive Editor … Read more »

Our next webcast features PPC expert David Szetela with a presentation that will help anyone who has struggled with the complexities of managing a large-scale pay-per-click advertising campaign: Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics will include tips … Read more »

From “Paid Search for Big Sites, Big Brands,” with Chris Sherman, sponsored by iProspect: Q) How would you recommend handling a search for a brand with hundreds of franchisees? The brand is running campaigns on state, market, and local levels. … Read more »

From our sister company, Search Marketing Expo: The next SMX is will be our first in Canada! SMX Search Analytics will focus on the intersection of search and marketing optimization. This conference will deliver insight about your visitors, customers and … Read more »

On February 25 at 1 PM EST, Search Marketing Now will hear from Greg Sterling on the current state of Local Search — and how national marketers can take advantage of it. “Local Search: Opportunities for National Marketers” will include … Read more »