Three Account-Based Marketing trends that are changing everything
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll … Read more
CMOs at the Wheel: How are they driving the modern marketing organization
For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … Read more
Elevate Your B2B Marketing: A Guide to Intelligent ABM
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing /at scale. But what is it? And why is it driving so much conversation? This white paper from Salesforce … Read more
7 B2B Marketing Strategies You Need to Know About
As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams … Read more
State of the Mobile Customer Experience For Multi-Location Brands
Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … Read more
Buyer’s Guide: Marketing Automation Platforms
The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others … Read more
Digital Asset Management for Dummies
This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … Read more
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … Read more
Five Best Practices for Preparing In-House IT for Corporate Video Workflows
Surveys taken over the last few years show that buyers are more likely to purchase a product after watching a video about it and email recipients are more likely to click on a link when video is included. Is your … Read more
How to Build Customer Loyalty with a Customer Community
Customer loyalty is no longer fostered by just having the lowest price, it’s all about creating personalized, end-to-end journeys across all departments in your company. Download this white paper from Salesforce and explore how you can become a customer-obsessed company … Read more