Resource Library: Marketing General

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Secrets of a Marketing Champ: 3 Ways to Prove Your Value

Date: Mar 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Sam Evans, VP of Sales & Marketing Operations at Forbes
Emily Nour, Senior Solutions Engineer at Salesforce
Kyra Meyer-Johanson, Senior Manager, Product Marketing at Salesforce


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Big Game Brand Lift

Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more »


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Q1 2023 Propel Media Barometer

The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more »


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Master the CX Trifecta in 2023: Data, Content & Tech

Date: Feb 23, 2023 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, Vice President, Corporate Marketing, EMEA Marketing, Acquia
Tom Phethean, Digital Customer Experience CTO, Capgemini
Judd Mercer, VP - Creative Strategy, Elevated Third
Paul Stadnyk, Senior Creative Director, Co Star


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Enterprise Digital Experience Platforms: A Marketer’s Guide

The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more »


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The Ultimate Cookies Handbook for Privacy Professionals

The Ultimate Cookies Handbook for Privacy Professionals from OneTrust is here! Download this comprehensive guide to learn about terminology and requirements, available lawful bases for tracking technologies, the future of the ePrivacy Regulation, CCPA and CPRA requirements, FAQs, and more! … Read more »


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The new Marketing and IT partnership

It’s time to bridge the gap between IT and marketing. An increasingly digital business world requires a more synergistic relationship between these two teams. But before they can align, the teams need to understand where they are now, where they … Read more »


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The 2023 Digital Marketing Salary Guide

Unemployment rates may be returning to pre-pandemic levels, but job candidates remain in the driver’s seat when it comes to choosing where, when, and how they want to work in digital marketing. The Great Resignation of 2021 saw 618,000 marketers … Read more »


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The CMO’s Formula To 3x Your Digital Marketing Campaign Results

Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting their businesses to meet these new expectations and opportunities to connect. Being on all the major digital marketing channels is necessary, but how are … Read more »


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Sink or Swim: 5 Ways to Survive a Struggling Economy

Date: Sep 27, 2022 1:00 EDT (10:00PDT)

Speakers:
Michael Seymour, Global Director of Market Research, NetBase Quid
Kristen Squire, Senior Manager of Client Empowerment, NetBase Quid


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