Q1 2023 Propel Media Barometer

Want more news coverage for your brand or clients?

The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today.

Did you know that journalist responses to PR pitches are down 20%, reaching the lowest level ever?

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

Find out: 

  • How journalist engagement has evolved Q/Q and Y/Y. 
  • Which days journalists open and respond to the most PR pitches. 
  • Strategies for most effectively pitching specific stories like cybersecurity news, AI updates etc. 
  • The average amount of time it takes for a pitch to convert to a published article for your brand or clients. 
  • Ways to structure the best and worst pitches, from subject length to total pitch length. 

And much more.

Download your copy of the report to find out what journalists are looking for in your PR pitch!

Sponsored by Propel
Propel PRM is the leading PR platform helping marketing & communication professionals connect with journalists & influencers, earn media coverage and measure impact. With Propel you can discover relevant media to pitch, manage relationships & campaigns, monitor coverage, share of voice, and measure ROI from earned media.