Mapping the Value of Your Customer’s Experience

Date: Apr 12, 2016 1:00 EST (10:00PST)

Anthony Quiroz, Principal Strategy Analyst, CX, Ethology
Geoffrey Wilcoxson, Principal Strategy Analyst, Ethology


The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. Nearly three-quarters of in-store shoppers who use smartphones say their device has become more important than the in-store experience! How can brands create the best experience to capture today’s new consumer?

Customer Journey Mapping can illuminate your customer’s journey and help you identify more meaningful ways to connect at crucial “micro-moments.” Join Ethology’s strategy experts Anthony Quiroz and Geoffrey Wilcoxson as they go beyond “journey mapping” to recognize the many moments and connections customers have with your brand.

Attend this webcast and learn how to:

  • Create and use Customer Journey Mapping.
  • Drive leads by optimizing customer experiences.
  • Apply User Experience (UX) to illuminate the customer journey and find more meaningful ways to connect with them.

Sponsored by ethology

Ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of Ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.

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