Mapping the Value of Your Customer’s Experience

Date: Apr 12, 2016 1:00 EST (10:00PST)

Speakers:
Anthony Quiroz, Principal Strategy Analyst, CX, Ethology
Geoffrey Wilcoxson, Principal Strategy Analyst, Ethology

ethology

The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. Nearly three-quarters of in-store shoppers who use smartphones say their device has become more important than the in-store experience! How can brands create the best experience to capture today’s new consumer?

Customer Journey Mapping can illuminate your customer’s journey and help you identify more meaningful ways to connect at crucial “micro-moments.” Join Ethology’s strategy experts Anthony Quiroz and Geoffrey Wilcoxson as they go beyond “journey mapping” to recognize the many moments and connections customers have with your brand.

Attend this webcast and learn how to:

  • Create and use Customer Journey Mapping.
  • Drive leads by optimizing customer experiences.
  • Apply User Experience (UX) to illuminate the customer journey and find more meaningful ways to connect with them.

Sponsored by ethology

Ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of Ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.

Related resources: DMD Sidebar, Featured, Marketing General, Webcasts Sidebar, Webinar, Webinars.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.