Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
The Ultimate Cookies Handbook for Privacy Professionals
The Ultimate Cookies Handbook for Privacy Professionals from OneTrust is here! Download this comprehensive guide to learn about terminology and requirements, available lawful bases for tracking technologies, the future of the ePrivacy Regulation, CCPA and CPRA requirements, FAQs, and more! … Read more
The new Marketing and IT partnership
It’s time to bridge the gap between IT and marketing. An increasingly digital business world requires a more synergistic relationship between these two teams. But before they can align, the teams need to understand where they are now, where they … Read more
The 2023 Digital Marketing Salary Guide
Unemployment rates may be returning to pre-pandemic levels, but job candidates remain in the driver’s seat when it comes to choosing where, when, and how they want to work in digital marketing. The Great Resignation of 2021 saw 618,000 marketers … Read more
The CMO’s Formula To 3x Your Digital Marketing Campaign Results
Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting their businesses to meet these new expectations and opportunities to connect. Being on all the major digital marketing channels is necessary, but how are … Read more
Sink or Swim: 5 Ways to Survive a Struggling Economy
Date: Sep 27, 2022 1:00 EDT (10:00PDT)Speakers:
Michael Seymour,
Global Director of Market Research, NetBase QuidKristen Squire,
Senior Manager of Client Empowerment, NetBase Quid
How Bots & Fake Users Pollute eCommerce Funnels
Bots and fake users frequently click on paid advertisements intended for legitimate shoppers. In fact, eCommerce sites lose $2.34 billion to invalid ad clicks. Learn more in CHEQ’s latest research, “How Bots & Fake Users Pollute eCommerce Funnels.”
The Impact of Invalid Traffic on Marketing
Recent years have seen advanced cyberattacks become the norm. Fake user accounts and bots blur the view of organizations, skewing forecasts, revenues and pipelines. Invalid traffic which is encompassed by these fake users and bots make up 40% of all … Read more
5 Steps: How Marketing Leaders Succeed with Digital Work Management
With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … Read more