Consumers Love Local: Small Retailers Have the Edge
Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local … Read more
Take Back Control of Your Content
Date: Oct 20, 2016 1:00 EST (10:00PST)Speakers:
Arnie Kuenn, CEO, Vertical Measures
Brian Kavanaugh, U.S. Marketing Strategist, Bynder
Using Google to Drive Offline Sales
Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.
Personalized Local Content: Frightful or Insightful?
Date: Oct 25, 2016 1:00 EST (10:00PST)Speakers:
Mary Bowling, Co-founder, Ignitor Digital
Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADT
Cynthia Sener, VP of Operations and Product, Rio SEO
The Ultimate How-To Guide for Driving Traffic from Online to In-store
Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … Read more
Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline
Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … Read more
A Faster Way to Find Duplicate Local Business Listings
Duplicate listings can cause problems for any business that relies on local search to drive traffic to physical locations. Ideally each business location in the local search ecosystem has no more than a single listing per business data platform, unless … Read more
Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models
Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores … Read more
Foundations of a Successful Local Marketing Strategy
The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … Read more
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency
Date: Mar 8, 2016 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management
