Lifecycle Marketing for Product-Led Growth
Discover the winning combination of product-led growth and lifecycle marketing in this comprehensive ebook. In today’s competitive landscape, immediate value delivery is key to success. Learn how to consistently showcase your product’s value over the long term with insights from … Read more
Gen AI Powers Content Marketing Advantage For Early Adopters
A new report from Deloitte Digital provides an inside look at how leading companies are collaborating with generative AI to transform content marketing. Key findings include: Learn more about how generative AI is fueling a content marketing revolution. Download the … Read more
The Content Marketer’s Funnel
Your recipe for success includes: The concept of the Content Marketer’s Funnel is reminiscent of a sales funnel. It provides businesses with a structured yet flexible framework to create content that seamlessly guides buyers through their journey, from the initial … Read more
Content Matters: MarTech Trends Report
An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Find out what else your peers told us and why Robert Rose of … Read more
Experience the Future of Analytics with GA-4: Google’s Latest Release
Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper … Read more
2023 Marketing Data Impact Report
Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to … Read more
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix. The former goal makes lower-funnel strategies like retargeting seem less important than … Read more
The Definitive Guide to Understanding IP Addresses and VPNs and Implications for Businesses
In today’s fast-paced digital landscape, IP address data plays a pivotal role in a multitude of use cases, from digital marketing to network security. Yet, navigating the complexities of IP addresses can be daunting. Digital Element’s newest whitepaper provides a … Read more
SEO A/B testing: The secret to increasing your organic search traffic
Up to 80% of SEO-driven site changes have no impact or even decrease organic traffic and most companies have no way of measuring what works. This leads to them struggling to know what to focus on or how to prioritize … Read more
Unlock the Power of Consent: The Ultimate Guide to Consent & Preferences for Marketers
As data privacy become stricter and first-party data becomes more vital, marketers must embark on a transformative journey through the evolving landscape of data privacy regulations. This comprehensive guide equips marketers with the knowledge and strategies to ethically collect, manage, … Read more
