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Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation

Date: Jun 23, 2022 1:00 EDT (10:00PDT)

Amanda Venezia, Senior Marketing Programs Manager, Conversica
Kendra Matthews Head of Product Marketing, Conversica


Nonprofit Trends Report, Fourth Edition

In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health … read more »


Top Tips to Boost Conversions with Personalized Site Search

It’s well known that user-friendly site search is a crucial component of a positive digital experience and can directly impact conversion rates. After all, search is the voice of the customer. However, many companies aren’t thinking about the additional benefits … read more »


Teaming up to offer improved relevance to Adobe Experience Manager

Coveo for Adobe Experience Manager offers a search replacement option that makes it easier for digital leaders and developers alike to bring AI to search.  By combining pre‑packaged machine learning models for site search, ecommerce, customer service, and the workplace, … read more »


Quick Start Guide to Modular Content

In the last few years, customer experience (CX) has become more important than ever. For nearly every company, the pressure to efficiently scale content production is immense. In fact, 81% of companies surveyed by Gartner expect to be competing mainly … read more »


5 Next-Level Strategies for QR App Marketing Success

QR codes have transformed the everyday consumer experience and are now at the forefront of app marketing. From print to in-store displays to television — QR codes are everywhere. This paper will set you on a path to QR code … read more »


How to use AI to make your PR more human

Using tech systems to sound more human? Sign me up. This guide will walk you through different ways you can use the latest AI-driven tech tools to improve the quality of your communications. Artificial intelligence can handle a lot more … read more »


The State of Influencer Pricing

Pricing has always been a complex and nuanced topic for influencer marketing. We’re not here to say that influencer pricing should be 100% standardized because we don’t think that’s the answer—more transparency and conversation are.This report from Fohr features an open … read more »


How to Measure Influencer Performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. Budgets are more available. Work is more consistent. Brands and influencers operate with less transactional mentality and more focus on deepening relationships. However, measurement … read more »


Reputation Management For Healthcare Organizations

91% of 18-34 year olds trust online reviews as much as they trust personal recommendations. Whether a patient seeks a new healthcare plan, doctor, specialist, pharmacy, facility, or service, a majority of consumers today begin their search online. Discover what … read more »