Resource Library: Whitepapers Sidebar

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The Declaration of SEO: 6 Fundamental SEO Truths to Live By

This white paper from Bruce Clay contains the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program. In a unique declaration format, this white paper … read more »


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The Acoustic Guide to SMS

SMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up … read more »


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Budgeting in a Crisis: How to Steer Your Ship Through the Storm

50% of CMOs don’t understand how their budgets are invested – Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets … read more »


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Guide to Content Syndication Success

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the … read more »


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Put Identity Marketing In the Center of Your Personalization Initiatives

In March 2020, in this commissioned study conducted by Forrester Consulting on behalf of SheerID, current approaches to personalization in the industries of retail, travel and hospitality, software and subscriptions, and retail banking were evaluated. Forrester conducted an online survey … read more »


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The Complete Guide to SEO On-Page Content Optimization

Digital marketers know that optimization is crucial in a site’s ability to rank for high-value keywords, but many still fail to fully optimize their on-page content. On-site content not only includes what visitors see, but all of the invisible HTML … read more »


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4 Customer Acquisition Strategies for the Next Normal

In many parts of the country, “stay safer at home” orders remain in effect and consumers are getting used to a new way of doing business, from opting for curbside pickup to increasing their online shopping. Even as the country … read more »


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COVID-19 Impact Calculator

COVID-19 is upending consumer behavior. For brands to adapt, Conductor developed this simple calculator to help brands understand the impact of the pandemic on their industry. Enter basic details about your website, you’ll get an estimate of traffic and revenue impact. … read more »


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The Impact of COVID-19 on Marketing

Marketing leaders are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In this revealing … read more »


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How to Position the Strategic Power of Search in the Boardroom

Search Intelligence is a radar on your entire marketplace, and 90% of CMOs say it helps them make better decisions. Could you be the first to prove the value of search to the C-suite? In this guide, you’ll discover how … read more »