Lead a successful digital transformation
91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it. In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys. You’ll … Read more
Advanced TV Guide: Be Where Your Audience Watches
As marketers look ahead to reconnect with audiences across all channels in the new normal, changes in the TV landscape will have the biggest impact on how brands drive awareness and campaign performance. While cord-cutting was expected to grow significantly … Read more
The Data Strategy Playbook
Now is the ideal time to focus on your data – both its hygiene and your strategy on putting it to use – but ensuring your data strategy is truly insightful, actionable and measurable requires a lot of upfront planning. … Read more
Guide to Incrementality Measurement
Want to lift your measurement strategy to the next level? With incrementality measurement, you can gain insight into which components of your marketing strategy are truly driving incremental business results. Download the guide from Goodway Group to learn how to … Read more
Inclusive WebOps: Expand Your Reach with Accessibility Testing
Date: Jul 23, 2020 1:00 EDT (10:00PDT)Speakers:
Carolyn Shannon,Manager of Technical Documentation, Pantheon
Post-Pandemic SEO Strategy Playbook
As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. Conductor’s team of SEO experts compiled recommendations to update your post-pandemic marketing strategy. What actions should you prioritize to future-proof … Read more
Out-of-the-[Black]-box: Delivering data-driven marketing
For marketing the stakes are high; one wrong message could mean customer churn. Understanding what’s behind data can help you determine how to use them more effectively and to their fullest potential. Lytics has four core features using data science … Read more
The Marketer’s Playbook to Drive Your Digital Strategy in 2020
Right now, more than ever, the companies that are going to win in 2020 are going to be the ones that understand the importance of tying all of their digital marketing disciplines together. Think about designing a physical store. You … Read more
MarTech Tool Consolidation: Three benefits to simplifying your tech stack
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … Read more
What to know before you go decoupled: WordPress as a headless CMS
What is a decoupled CMS? Traditionally, a full-featured Content Management System (CMS) like WordPress directly renders the user experience of your site in a web browser. A decoupled CMS consists of a separate front end user experience, delivering content from … Read more