How to Build a Marketing System of Record
Date: Jan 20, 2021 1:00 EDT (10:00PDT)Speakers:
Linnie Ciepielowski,
Project Manager,
Esri
Melissa Harvey,
Senior Product Marketing Manager,
Workfront
How the Microsoft Search Network Can Maximize Your Search Campaigns
Microsoft Advertising has made significant strides in reaching previously untapped audiences, protecting user privacy and smartly integrating itself into the growing voice search and home demand market. Download this white paper from Adtaxi to learn how your business can use … Read more
The Marketer’s Playbook for Customer Acquisition
Companies across industries are facing obstacles to growth. The solution? A data-driven customer acquisition program. Data-Axle developed this guide to help marketers create an acquisition program that eliminates wasteful spending and attracts high-value customers. Download it to learn: How to lower … Read more
Mayhem in Marketing: How Industry Experts Are Tuning Their Marketing Strategy In Today’s Tumultuous World
Of all the unexpected developments that took place this past year, COVID-19 was clearly the most disruptive, affecting marketing plans of companies large and small. Dependable workhorse tactics such as national conferences are no longer available. At the same time, … Read more
How to Personalize Cross-Channel Campaigns Using User and Event Data
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … Read more
The Guide to Marketing Maturity: 3 Levels of Personalization
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … Read more
Personalization Playbook: Dynamic Content
Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology … Read more
Meet BIMI: The brand-boosting email security marketers must have for 2021
Date: Jan 14, 2021 1:00 EDT (10:00PDT)Speakers:
Rahul Powar,
CEO,
Red SiftChris Bailey,
VP of Strategy & Business Development,
Entrust
The Marketing Accountability Void: An Overdue Reality Check for Data-Driven Marketers
The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps … Read more
The Modern Marketer’s Guide to SEO
Are you ready to build a lead-machine website that creates a sustainable growth path for your company? The Modern Marketer’s Guide to SEO will show you how. Here are the major strategies covered: 1. What is search engine optimization? 2. … Read more
