How to Win in Google’s E-A-T

Date: Aug 19, 2021 1:00 EDT (10:00PDT)

Speakers:
Kartik Shrivastava, Senior Product Manager, ALPS
Ajay Rama, Senior Vice President, Products, iQuanti

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves the most relevant search results to its users. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google you need to understand the drivers of Topical Authority and how to improve on them.

Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics used to build topical authority and win in Google’s E-A-T.

Key takeaways:

  • What is Topical Authority and what E-A-T factors are covered by it
  • Framework to ensure you are up to date on any topic, especially in a rapidly changing search environment
  • Craft a data-driven content and backlink strategy to build and maintain topical authority
  • How to monitor progress and take corrective actions to stay ahead of the competition

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Sponsored by ALPS
ALPS™, powered by iQuanti, is an enterprise SEO platform that provides data-driven insights into how search can lift a brand's overall acquisition efforts.