If the Customer is Always Right, Your Technology Should be Too
Date: Oct 6, 2022 1:00 EDT (10:00PDT)Speakers:
Lisa Hopkins,
Global Advertising & Marketing Technology Partner Strategy, AWSSteven Casey,
VP, Research Director, ForresterZack Wenthe,
CDP Evangelist, Treasure DataAnkur Jain,
Global Cloud Practice Lead, Merkle
The Connected TV Terminology Cheat Sheet for B2B Marketers
Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. And let’s set the record straight—this channel isn’t only relegated to B2C brands. The doors are wide open for B2B brands to access Connected TV’s … Read more
Has “Content” Become a Dirty Word?
Date: Oct 13, 2022 1:00 EDT (10:00PDT)Speakers:
Ed Breault,
CMO, Aprimo
How to Reduce Your Customer Acquisition Costs
The cost of acquiring customers can make or break an eCommerce business. Pay too much, and you’ll kill profits. Invest too little, and you’ll have stagnant growth. So how can merchants gain new customers profitably? That’s the purpose of Shopper … Read more
The Impact of Invalid Traffic on Marketing
Recent years have seen advanced cyberattacks become the norm. Fake user accounts and bots blur the view of organizations, skewing forecasts, revenues and pipelines. Invalid traffic which is encompassed by these fake users and bots make up 40% of all … Read more
The Pulse on Professional Video: 2022 Trends Report
To answer these questions, SundaySky commissioned a survey of 570 business leaders in the U.S. to better understand the current challenges companies face in efficiently scaling their video efforts, delivering personalized video experiences, and analyzing and optimizing video performance. In … Read more
Site Search 101
Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites.Once you understand how people are searching on … Read more
Agencies: Grow Revenue Streams Through Web Accessibility & Compliance
Date: Jul 14, 2022 1:00 EDT (10:00PDT)Speakers:
Hans Fuchs,
Senior Partner Success Manager, accessiBe
Alycia Anderson,
TEDx motivational speaker
Yan Margolin,
Partner at Yan Margolin, Attorney at LawJimmy Newson,
Founder/CEO, Moving Forward Small Business
Nonprofit Guide: Mapping the Ideal Supporter Journey
Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … Read more
Teaming up to offer improved relevance to Adobe Experience Manager
Coveo for Adobe Experience Manager offers a search replacement option that makes it easier for digital leaders and developers alike to bring AI to search. By combining pre‑packaged machine learning models for site search, ecommerce, customer service, and the workplace, … Read more
