Resource Library: Content

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The Ultimate Consent Strategy for Maximizing Customer Opt-Ins

Date: Oct 24, 2024 1:00 EDT (10:00PDT)

Speakers:
Param Gopalasamy, Content Marketing Specialist, OneTrust


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Relationship Marketing Trends: Brand Rankings Report

With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building … Read more »


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Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands

Date: Sep 17, 2024 1:00 EDT (10:00PDT)

Speakers:
Jake Athey, VP, Sales and Go To Market, DAM and PIM, Acquia
Leah Carlson, VP Client Services, Velir
GP Corsi, Creative Leader and Digital Storyteller, Pharmavite


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Achieve Near-Perfect Accessibility

Date: Aug 22, 2024 1:00 EDT (10:00PDT)

Speakers:
Kainaz Mehta, Account Manager, Acquia
Erryn Barlow, Digital CX Manager, The Salvation Army
Leah MacGibbon, General Manager of Digital Marketing, The Salvation Army
Joseph Pinkard, Intercultural and Disability Lead, The Salvation Army


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General vs. Marketing Specific AI Writing Tools

Unlock the power of AI in marketing with our comprehensive guide comparing general-purpose AI assistants and specialized marketing tools. Discover: Learn to make informed decisions about AI integration, boosting productivity, and gaining a competitive edge. Download this white paper now … Read more »


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Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation

Date: Sep 5, 2024 1:00 EDT (10:00PDT)

Speakers:
Jenny Kelly, Head of Content, Deloitte Digital
Beth Adams, Managing Director, Deloitte Digital
Robert Haws, Senior Product Marketing Manager, Adobe


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Embrace the Future of Content Management with a CMS Makeover

Date: Aug 8, 2024 1:00 EDT (10:00PDT)

Speakers:
Stephen Pfaff Associate Director, Experience Platforms, Adobe & Martech, Protiviti Digital
Rishi Kumar, Director of Product Management, Revolt Media & TV
Stephen Dyer, VP of Engineering, Revolt Media & TV


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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more »


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Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


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Quick Answer: What Are the Steps to Prepare for Composable Commerce?

More and more organizations are opting for composable commerce to elevate speed, agility, flexibility and scalability. So how can you start making the most of composable architecture to get ultimate control over the operations and performance of your business? The … Read more »


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