7 Ways to Make Your Landing Pages Work Harder For You!
Date: Jun 22, 2023 1:00 EDT (10:00PDT)Speakers:
Andy McKenna,
Sr. Director Conversion Rate Optimization, iQuantiKim Ray,
Group Product Manager, FullStory
Marketing Agency’s Guide to Review Management
The “Marketing Agency’s Guide to Review Management” is a comprehensive resource for marketing agencies looking to offer review management services to their clients. The eGuide provides a step-by-step guide on how to implement an effective review management strategy, how to … Read more
New Business Guide to Google Reviews
The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your … Read more
It’s Easy to Give Your CTV Strategy a Performance Boost
Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the right approach, of course. In this white paper from MNTN are just a few case studies of real-life brands that easily … Read more
Content Marketing Quick Start Guide
Content – every brand needs it, but investing the time and effort can seem daunting. This expert guide details a quick process to fast track your Content Marketing Strategy and deployment, including:
Enterprise SEO Platforms: A Marketer’s Guide
The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more
Get to the Heart of Customer Experience With Data that Delivers
Date: Apr 25, 2023 1:00 EDT (10:00PDT)Speakers:
Martin Kihn,
SVP Strategy, Marketing Cloud at SalesforceLora Schordock,
VP of Business Development at Acxiom
The Hitchhiker’s Guide to Converged TV Measurement
With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video. And make no mistake about it, this is not a future … Read more
The Fundamentals of Converged TV Measurement
In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms … Read more
The Future of Converged TV
Innovid and Ascendant Network surveyed hundreds of senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Here are some report highlights: 80% buy converged TV media through 1 centralized team, with the … Read more