Attribution Vendor Guide

Do you need an attribution vendor? If so, what are the attribution solutions out there?

Attribution solutions help marketers better understand the full customer path to conversion, allowing them to make more informed marketing decisions. Use this guide to determine whether you need an attribution vendor and to find the best vendor for your needs.

This white paper includes –

  • A Decision Tree: Is an attribution solution right for you? If you’re not sure, go through this decision tree.
  • An Attribution Vendors Directory: A high-level overview of all of the leading attribution vendors currently in the space, use this as a tool to find the best solution for your needs.

Sponsored by Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.