Mobile Search Advertising Around The Globe: 2014 Annual Report
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … Read more
The New SEO Imperative: A Guide to Your SEO with Google’s Secure Search
Google’s shift towards 100% secure search has dramatically altered the metrics and methodology SEO marketers have been using for many years. In this new paradigm, the page has become the center of the SEO universe. To cut the confusion and … Read more
PPC Reporting, Simplified
Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … Read more
8 Simple Things You Might Be Overlooking In Your AdWords Account
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the … Read more
5 Challenges Agency Owners & SEO Managers Face Now
If you work in an agency or manage an SEO department, regular and ongoing changes to search engine algorithms pose logistical issues, not to mention some inevitable headaches in terms of website performance. Now that high-quality link building and quality … Read more
8 Tips for Successful PLA Management
During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … Read more
Mobile Search Advertising Around the Globe: 2013 Annual Report
With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder … Read more
Open the Black Box: Maximizing Success in Bid Automation
Transparency and control are the keys to maximizing success in bid automation. Bid automation software is essential for companies with complex paid-search programs. However, with black-box bid automation software it’s hard to determine the “why” behind their paid-search performance. This … Read more
Optimized Content Marketing Strategy How-to Guide
In this white paper, you will discover a new method to outrank your competitors in Google and get found for the keywords your prospects are using to find your business. This strategy will help you outrank your competitors, but it … Read more
7 Factors to Consider When Choosing a Search Bid Optimization Platform
In its early days, search marketing was relatively simple: all campaigns were aimed at the desktop. As technology evolved, new opportunities rapidly became available. Today’s search campaigns run on desktop, mobile, and tablet devices, with many new ad formats and … Read more
