The Technical Challenge of Search
On the modern web, most users take powerful search for granted. When it comes to search on individual websites, however, it is rare to come across a search engine that comes remotely close to the convenience and intelligence of search … Read more
Choosing an SEM Platform
Running a high-performance search campaign across different search engines, geographies, formats, devices and channels can be challenging. And the ever-changing digital landscape adds to both the complexity and opportunity. To help ease these headaches and work faster, smarter and better, … Read more
The Multiplier Effect of Integrating Search & Social Advertising
Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … Read more
Dial Up the Power of Mobile Search
With 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 and is estimated to grow another 82.3% in 2014 according to eMarketer. But businesses … Read more
Mobile Search Advertising Around The Globe: 2014 Annual Report
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … Read more
The New SEO Imperative: A Guide to Your SEO with Google’s Secure Search
Google’s shift towards 100% secure search has dramatically altered the metrics and methodology SEO marketers have been using for many years. In this new paradigm, the page has become the center of the SEO universe. To cut the confusion and … Read more
PPC Reporting, Simplified
Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … Read more
8 Simple Things You Might Be Overlooking In Your AdWords Account
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the … Read more
5 Challenges Agency Owners & SEO Managers Face Now
If you work in an agency or manage an SEO department, regular and ongoing changes to search engine algorithms pose logistical issues, not to mention some inevitable headaches in terms of website performance. Now that high-quality link building and quality … Read more
8 Tips for Successful PLA Management
During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … Read more
