Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Date: Jan 30, 2018 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech
Guide to Digital Advertising in Russia
Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … Read more »
An Introduction: Performance Marketing for Your Business
Performance marketing can provide maximum advertising power without draining your advertising budget. This introduction to performance marketing from TUNE covers the following topics: Basic concepts of performance marketing programs An introduction to affiliate offers Understanding publishers
Complete Guide to Facebook Advertising
Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming. 3Q Digital boils it down for you in this … Read more »
State of Digital Advertising 2017
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights … Read more »
The Programmatic Guide for Modern Marketers, Publishers, and Media Planners
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … Read more »
4 Critical Touch Points of an Effective Ad Campaign
For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign. In this white … Read more »
The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions
Date: Apr 25, 2017 1:00 EST (10:00PST)Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech
6 Things to Look For in Bidding Optimization Solutions
Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers … Read more »