The Future of Display Advertising: New marketing strategies to boost results

Date: May 21, 2019 10:00AM EDT (7:00AM PDT)

Speakers:
Kevin Lee, Co-founder & Executive Chairman, Didit
Jared Lekkas, Product Owner, Bannerflow

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results.

Are you ready to leverage these new opportunities?

Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns.

Attend this webinar and learn how to:

  • Create and scale more personalized display creative – without coding experience
  • Experiment successfully with dynamic feeds, sequential storytelling and more
  • Use video to optimize mobile display conversions

Speakers:

Kevin Lee, Co-founder & Executive Chairman, Didit
Kevin is Co-founder and Executive Chairman of Didit, a leading digital marketing and technology firm started in 1996. Known as the “godfather of SEM and SEO” Kevin transformed Didit from an SEO/SEM boutique into a one-stop-shop full-service digital-first marketing firm by making 11 company acquisitions. A digital marketing pioneer, Kevin was a founding SEMPO.org board member, has written four books, engaged in 500-plus speaking engagements and published 700-plus articles.

Jared Lekkas, Product Owner, Bannerflow
Jared has established his career working in the digital advertising space, first on the production side as a video producer and motion graphics artist, and most recently looking after product development at Bannerflow. Jared works with customers globally, supporting them in the adoption of more advanced marketing techniques within adtech, including solutions for increased efficiency and greater performance.

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Sponsored by Bannerflow

Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, with improved workflows, across languages, formats and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow has been listed as one of Europe's fastest growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 consecutively since 2016, the brand was recently awarded Mäster Di Gasell status and continues to invest in innovative ways to help customers succeed in digital marketing.