8 Best Practices for Implementing Multi-Touch Attribution

Learn the best way to get started with multi-touch attribution.

Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance.

Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level.

Download this white paper from Visual IQ to learn:

  • Key findings from Nielsen Visual IQ’s experience with premier companies
  • Steps for how to execute a successful attribution strategy
  • Best practices for overcoming implementation and adoption challenges
  • Practical takeaways for you and your team

Sponsored by Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.