Content Attribution: Identifying content that converts

Date: Apr 4, 2017 1:00 EST (10:00PST)

Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.

Cardinal Path

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Content attribution enables you to influence content in real time and guide users towards a path that most often leads to conversion.

Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.

Attend this webinar and learn about:

  • Setting baseline content KPIs and aligning to audience.
  • Identifying the value of your content to better inform your team.
  • Understanding what a successful content path looks like.
  • Discovering the value of always-on content vs. campaign content.

Sponsored by Cardinal Path
Merkle | Cardinal Path is the world’s leading Google Marketing Platform reseller and managed service consultancy that helps marketers win in the digital economy. As trusted martech advisors, they are sought out by the world’s leading brands to uncover and amplify what works and stop spending money on what doesn’t. Merkle | Cardinal Path teams are the experts in your corner, helping tap the power of your organization’s data to create demonstrable business value. Merkle | Cardinal Path is the Center of Excellence for Google Marketing Platform within Merkle/CXM and dentsu.

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