Google & Salesforce Integration: Bringing customers and brands closer together

Date: Nov 27, 2018 1:00 EDT (10:00PDT)

Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Meghann York, Senior Director, Product Marketing, Salesforce
Jon Fusco, Sr. Lead, Strategic Partnerships, Google Marketing Platform

The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data.

Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs personalized interactions for a better end-to-end customer experience.

In this webinar, you’ll hear from Salesforce, Google and Cardinal Path, whose combined expertise is helping brands get ramped up to take full advantage of this game-changing integration.

Attend this webinar and learn:

  • What this new integration enables, and how the two technologies fit together
  • How you can elevate your marketing capabilities across personalization, forecasting and predictive analytics
  • How to power your brand’s digital transformation by combining online and sales data

Speakers:

David Booth, Chief Commercial Officer, Cardinal Path
David is a recognized thought leader, author, educator and public speaker who is regularly called upon to share his knowledge around building out a marketing technology stack and data solutions to compete and win in the digital economy.

Meghann York, Senior Director, Product Marketing, Salesforce
Meghann is responsible for product marketing for all Marketing Cloud Data & Analytics products, including Salesforce Einstein and integration with the Google Marketing Platform. She held a pivotal role in launching Salesforce Einstein, Salesforce’s artificial intelligence platform and is a firm believer in the ability of technology to make marketers more efficient.

Jon Fusco, Sr. Lead, Strategic Partnerships, Google Marketing Platform
Jon is responsible for building strategic partnerships with leading technology and service providers for Google Marketing Platform. With over 15 years’ experience in managing technology sales teams, fostering enterprise client relationships, and building strategic alliances in Adtech/Martech, Jon has helped many customers harness marketing analytics and media to drive business results.

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Sponsored by Cardinal Path

Cardinal Path is an award-winning marketing analytics consulting firm that works with the world’s most prominent organizations to create, implement, and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.