Google & Salesforce Integration: Bringing customers and brands closer together

Date: Oct 23, 2018 1:00 EDT (10:00PDT)

David Booth, Chief Commercial Officer, Cardinal Path
Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce

The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data.

Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs personalized interactions for a better end-to-end customer experience.

In this webinar, you’ll hear from Salesforce and Cardinal Path, whose combined expertise is helping brands get ramped up to take full advantage of this game-changing integration.

Attend this webinar and learn:

  • What this new integration enables, and how the two technologies fit together
  • How you can elevate your marketing capabilities across personalization, forecasting and predictive analytics
  • How to power your brand’s digital transformation by combining online and sales data


Dave Booth, Chief Commercial Officer, Cardinal Path
David is a recognized thought leader, author, educator and public speaker who is regularly called upon to share his knowledge around building out a marketing technology stack and data solutions to compete and win in the digital economy.

Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce
Jon is responsible for developing technology solutions that empower marketers to deliver connected, personalized and real-time brand experiences across channels and throughout the consumer journey at scale.

Register Now

Sponsored by Cardinal Path

Cardinal Path is an award-winning marketing analytics consulting firm that works with the world’s most prominent organizations to create, implement, and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.